FIBO 2023: Health prevention moves further into focus

   Release date: 2023-03-20     Source: FIBO    Author: FIBO    Hits: 110    
Note: FIBO 2023 will therefore focus even more strongly on health prevention from 13 to 16 April – with new formats, cooperation and a renowned “Health Ambassador”.
Entrance FIBO
Fitness and exercise create the basis for physical health. FIBO 2023 will therefore focus even more strongly on health prevention from 13 to 16 April –
with new formats, cooperation and a renowned “Health Ambassador”.
 
500 million people – that's how many will suffer from the consequences of lack of exercise by 2030, according to the World Health Organization
(WHO). The WHO recommendation: adults should be physically active for at least 150 minutes. The experts also assign a key role to the fitness
industry. A task that FIBO and its partners accept.
 
Together with initiatives and partners such as “Exercise is Medicine”, Europe Active and the European Health & Fitness Forum, the BSA Academy and
the German College for Health & Prevention, associations, sports doctors and trade media, FIBO 2023 will place even more emphasis on the health
aspect of fitness. With its new “Health Ambassador”, the renowned sports scientist Ingo Froböse, Professor of Rehabilitation and Prevention at the
Cologne Sports University, FIBO also wants to make the value of fitness for health visible and, above all, tangible for the masses.
 
“It is important to us to clearly present the key and pioneering role of the fitness industry for people's health,” says Silke Frank, Event Director of FIBO.
“Our aim is to bring together all the players in the industry in order to achieve the greatest possible impact via this network.”
 
Transformation of the fitness industry
The European Health & Fitness Forum (EHFF) by Europe Active at the start of the trade show demonstrate that the fitness industry is playing a
pioneering role in several areas. Already on the day before FIBO, 12 April, the EHFF will bring together the industry's top decision-makers.
“Transformational Leadership” is the motto of the lectures and discussions and describes how the industry can shape developments and new
requirements.
 
From mental fitness to sports medicine
New approaches and practical examples from all areas of fitness, wellness, preventive health care and sports will be presented by FIBO on the four
following days of the show. Preventive health care, nutrition and mental fitness are among the topics of the FIBO Congress, which will be organized
by experts from the BSA Academy and the German University of Health & Prevention (DHfPG).
 
The Meeting Point Health in Hall 8 offers a practical programme for studio operators, trainers, sports physicians and, in particular, physiotherapists.
The focus here is on synergies and networking between the various disciplines involved in fitness and health. In particular, the “Exercise is
medicine Day” will take place on Friday. The lectures at the new symposium on sports medicine and physiotherapy “when therapy becomes
training”, which is organized by Georg Thieme Verlag in cooperation with Sportärztezeitung, will also deal with practical and indication-specific
examples, innovative methods of diagnostics, modern and combined therapies and individualized training.
 
New: Meeting Point Spa & Wellness
In addition, there will be a Meeting Point Spa & Wellness for the first time at FIBO 2023 in Hall 8, which will be designed in cooperation with the
German Wellness Association. A specialist stage program and an area for networking are planned in the immediate vicinity of the theme-related
exhibition area. On Sunday, there will be the presentation of the international “Spa Manager Award” by the German Wellness Association as
well as a (tral) spa camp by The CampCompany. FIBO will be supported in this area by strong partnerships with DEHOGA, Tophotel, “The 101
Best – Future Hospitality Days”, aghz and the German Hotel Academy, among others.
 (C) FIBO RX Austria & Germany
Training and further education gets more attention
“Physio Future” is the name of the offer that shows young physiotherapists opportunities and possibilities how they can enter the profession after
their training. With the IFAA Trainer Plaza, the Functional Forum and the Body & Mind Area, FIBO is also expanding the range of further training
on offer. The aim is to dovetail theory and practice more closely and to provide impulses for everyday working life.
 
“Tech Valley” – digitalization optimizes fitness offers
Digitalization is also increasingly determining the fitness industry and the health sector. This is why the “Tech Valley” is being created in the immediate
vicinity of the Future Forum in Hall 7. The area offers established companies and start-ups a stage. Above all, studio operators will find various apps,
software and hardware solutions for optimizing equipment and fitness offers.
 
Study and try
Nutrition, fashion and beauty dominate the scene in Hall 4.2. The focal point will be the stage in the Lifestyle Area, where information on
fitness-oriented nutrition topics will be provided in impulse lectures and interviews. Julius Ise, Lisa del Piero and Petra Orzech, among others,
are expected to attend. But there will be more than just lectures: The experts will prepare tasty and healthy dishes on site – tasting is expressly
permitted.
 
Those who want to test their fitness level afterwards can measure themselves against the competition in the “Fitness Race for Everyone” by HYROX
in Hall 4.1.
 
There will also be live stage action with top instructors in Hall 5.2 at the Pure Emotion Convention powered by FIBO with Sebastian Piatek, Luciano
Mottola, Carlos Ramirez and Mario Schmidt, as well as numerous exhibitors from the Step & Dance, Functional Training, Cycling and Aerobics
segments, among others.
 
New: FIBO brings gaming and fitness together
With the new Gaming & Activity Area in Hall 5.2, FIBO is creating a new format for a new community at the show. Fitness and gaming are not mutually
exclusive - on the contrary. They inevitably belong together and FIBO makes this clear. It offers gamers their own stage to present their sport and a
place to meet their community. During ingame sessions, visitors can watch their idols on the console or compete with them. At the same time, in panel
talks and coaching sessions, experts will show how physical and mental fitness can improve the overall performance of gamers and eSport athletes.
Right next to the stage, the area offers visitors the opportunity to get active themselves on all days of the fair and try out the latest trends in mixed
reality sports or nutrition at exhibitors such as Triebwerk Energy.

FIBO Power brings athletes and fans together
Meeting bodybuilding athletes such as Jay Cutler, Phil Heath, Urs Kalecinski, Tim Budesheim, David Hoffmann, taking photos with them, collecting
autographs and asking questions – that's what makes Hall 10.2 a centre of attraction. In addition to bodybuilding competitions and various talk
shows on the FIBO Power stage, the strongman athletes also present themselves there with seminars on the trade visitor days and competitions
on the weekend.
 
Reward
 
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