MOTOR BIKE EXPO: OVERVIEW & SHOW REPORT
Motor Bike Expo is the trade fair that focuses on the motorcyclist and the use of motorcycles: components, accessories, clothing, journeys,
Recognized as the world’s largest custom motorcycle event – with more than 170,000 visitors, over 700 exhibitors and 100,000 m2 of
exhibition area – it is the event for anyone who has always wanted to rise above the masses and conventions, living a life in search of what’s
“special”, for “unique pieces”, for friends with whom to share emotions and experiences to remember.
At Motor Bike Expo visitors have the opportunity to admire handcrafted motorcycles from around the globe, customized by renowned
international builders, as well as finding the latest models from major motorcycle manufacturers. Another aspect that makes MBE a unique
event is the possibility of purchasing apparel, accessories, and components offered on the market: a universe of solutions to make your
motorcycle and your way of being a motorcyclist special. What truly makes it stand out is that you can get up close to any type of motorcycle:
from racing on the track to off-road, from the custom traditions flowing into tourism and the most advanced technology, such as the world of
electric motorcycles. All the sectors that represent the entire motorcycling world present under one roof.
CUSTOM: Motor Bike Expo is the world’s largest event dedicated to custom motorcycles: customizers, producers, and enthusiasts all
have Verona fixed in their calendars.
RACING: Riders, teams, international championships, accessories, and gear for speed lovers. At MBE, the upcoming racing season is
presented and award ceremonies are held for the champions of the past season.
CAFÉ RACER: Cafe Racers have quickly become another important theme of MBE. It is the style which is closest to the refined fashion
trends present: a true personalization sub-culture and lifestyle.
STREET: Thanks to the participation of the largest motorcycle manufacturers, as well as being the first important date on the motorcycling
calendar, MBE is the prime occasion to get sneak-peaks at new productions models, the latest technology, and all of the newest apparel lines.
TOURING: The Touring sector is very important to Motor Bike Expo, featuring motorcycles accessorized with bags and modifications
designed for long journeys. Institutions and specialised tour operators are present to give ideas and recommendations on where to go and what to
OFF ROAD: From the outdoor track to indoor exhibitions: Off Road is always present at MBE with famous rally and motocross riders, teams,
clothing producers, replacement parts, and the official presence of major manufacturers.
ELECTRIC: MBE shines a spotlight on the exciting developments from the electric and sustainable energy sector of motorcycling.
SCOOTER: The well-founded sector which goes on display in Verona thanks to scooter and accessory producers.
MBE TRAVEL: An extensive area dedicated to touring: well-researched itineraries, motorcycles and accessories for those who eat up the miles
on two wheels. An important slice of the market that generates continuously growing numbers.
PRESENTATIONS: Motor Bike Expo is the premier event of the year, marked in every enthusiast’s calendar – the ideal occasion to preview new
models, collections, and initiatives to the public and international press.
MEETINGS: There are many companies which organize meetings dedicated to producers, clients, and their sales network while at MBE. There
are an array of solutions that offer everything necessary for successful meetings.
CONTESTS: The concentration of media attention and the desire to compete among top professionals and enthusiasts has led to a series of
contests, all becoming top priorities for builders, stuntmen, and magazines.
ACCESSORIES: MBE is the yearly occasion where you can discover an infinite range of accessories for your motorcycle. Producers and
distributors exhibit in Verona to present themselves to – and sell to – the public.
MAIN PARTNERS: Becoming a partner of Motor Bike Expo guarantees highly-targeted visibility aimed at 170.000 enthusiasts present at the fair,
reachable thanks to marketing strategies in full synergy with the event. The visibility is not limited to those present at the fair - in fact, it carries on
throughout the entire year and exponentially increases the number of reachable users thanks to web, social media, and traditional media strategies.
MEDIA COVERAGE: There is an extensive range of media outlets which amplify the visibility of the event thanks to dedicated services, both
national and abroad; the most important news channels, TV shows, newspapers, as well as both motorcycle and lifestyle magazines.
SOCIAL NETWORKS: The MBE web and social network instruments are strong, effective channels to reach a precise target audience. The
organizers have always believed in these instruments which are frequented by curious enthusiasts, eager to discover the latest news offered by
the market. Thanks to the “News” section on the official website, MBE partners and exhibitors can take advantage of the visibility at their disposal
in order to reach visitors with targeted editorial and advertising communications.
NEWSLETTER: A targeted public available to companies who wish to expand their user audience through initiatives, discounts, and
announcements dedicated to users subscribed to MBE channels. A way to reach over 15.000 profiled enthusiasts and 30.000 newsletter subscribers.
For 2021, the MBE organizers have put together a “Special Edition” of the event which will focus on outdoor activations and activities for
exhibitors and visitors alike.
Taking place May 28-30, the longer and warmer days will see excitement and passion return to Veronafiere as visitors take advantage of test
rides offered by major motorcycle manufacturers as well as a dedicated motorcycle parking area for those who choose to reach the event on their own
motorcycles. Combined with classic exhibitions inside the pavilions, MBE 2021 will be a dynamic transformation of the trade fair which has earned its
reputation as the international reference point for motorcycle personalization.
Motor Bike Expo will return once again to its “Classic” formula in early 2022, featuring new releases from industry-leading companies and world
premieres of the most highly-anticipated motorcycles made both by manufacturers as well as world-class customizers from around the globe.
To find out more, as well as follow all of the upcoming news and announcements, visit our website and follow us on our social media channels: