Ducati introduces Ducati Factory Made (DFM), the new program that brings motorcycle customization directly to the Borgo Panigale production line for the first time.
The program debuts in Europe with the Multistrada V4 and allows enthusiasts to configure their dream bike with almost tailor-made detail at the time of ordering, with options installed directly on the production line.
With Ducati Factory Made, the motorcycle is delivered as desired by the customer, without the need for further after-sales interventions or modifications. In-line assembly ensures uniformity of assembly and high-quality standards consistent with Ducati processes.
Among the main innovations introduced by Ducati Factory Made are colors and liveries that allow customers to express their style through unique and distinctive color combinations. The range spans from Icone colors, symbolizing Ducati tradition, to the glossy colors of the Style series, which enhance elegance and modernity, to the matte colors of the Sophistication collection, designed for those seeking an exclusive and distinctive touch.
Those who want to emphasise the sporting soul of their bike can choose the Performance liveries or the exclusive Ducati Corse liveries, inspired by the racetrack.
The Ducati Factory Made program also marks a new chapter in the collaboration between the Borgo Panigale manufacturer and Automobili Lamborghini, which has already resulted in the special versions of the Diavel 1260, Streetfighter V4 and Panigale V4. Among the color customizations available, the program includes some of Automobili Lamborghini’s iconic and exclusive Ad Personam options: Viola Pasifae, Arancio Xanto, Giallo Belenus, Blu Uranus and Verde Scandal.
On a technical level, the Ducati Factory Made program offers a wide range of components such as cast wheels in multiple colors, forged light alloy or spoked wheels, and color options for the rear frame and brake calipers. Also, height configuration options for the rider and passenger seats and suspension bring an almost handcrafted level of customization for the motorcycle of your dreams, straight from the factory.
The program naturally offers the possibility to choose combinations of options from the well-known Touring, Adventure, Sport, Tech and Enduro packages to combine style, comfort and performance according to your preferences.
The Ducati Factory Made program also offers the possibility to customize the Multistrada V4 Pikes Peak and RS models, which come with dedicated equipment and liveries. In this case, the configurator allows enthusiasts to choose ergonomic options such as different seat heights, the color of the brake calipers when not included in the livery, or technical details such as additional spotlights and extra carbon parts.
