Bicycle and mobility industry preparing to present innovations

   Release date: 2022-06-29     Source: EUROBIKE    Author: EUROBIKE    Hits: 170    
Note: Renowned companies of today and tomorrow meet at the leading trade fair Eurobike – with a fully booked Start-Up Area and returning industry giants, the trade fair becomes an innovation show
 Frankfurt – In a few weeks, Eurobike will open its doors for the first time in Frankfurt. Large parts
of the bicycle and mobility industry are making final preparations to show their best side in the
metropolis on the River Main from July 13 to 17, 2022. Eurobike is a meeting place for the
industry itself and the end users. This promise attracts young, innovative companies to the
exhibition grounds and the fully booked Start-Up Area. But also major players in the industry
use the Eurobike fair to present their portfolio and innovations. Many important brands are back –
with some big names returning to the leading trade fair. "With a top participation of more than
1500 exhibiting companies from all over the world, the 30th Eurobike shows what is possible
together – Frankfurt turns into Eurobike City, and cycling and the urban mobility of tomorrow are
more relevant than ever in the context of current events," announces Stefan Reisinger, managing
director at fairnamic.

All kinds of different and exciting players can be found in the fully occupied Start-Up Area. Some
of them have taken a long journey to finally stand in the spotlight of the globally important
bicycle fair. The young and innovative companies represent the diversity of Eurobike; they are
based in Hall 8, the flagship for future mobility, covering important topics like sustainability,
digitalization and new mobility concepts. On an event area that also features a networking lounge,
the start-ups can connect with the trade audience and visitors and take major steps regarding
their personal future and the future of the industry.

The start-up Hillstrike d.o.o serves adrenaline junkies as well as newcomers to mountain biking
and skiing. For this purpose, the Slovenian company combines bicycle technology, such as
downhill pedals with lots of grip and powerful suspension forks, with three short skis. This
Snowtrike offers a real carving experience when it comes to ski biking with rear-mounted tilt
technology and proves that technology from the bicycle industry has the potential to change other
industries as well.

Eurobike also presents newcomers in the performance-oriented high-tech sector of the bicycle
industry. The British Aero Sensor Ltd. has developed sensors that monitor the cyclist's
posture on the bicycle and the air resistance with high precision. Paired with a third sensor that
measures lap times and transfers them directly to the bike computer, the technology is
designed to enable major steps towards optimal aerodynamics.

With Imero GmbH, physical products can receive an individual digital component with very little
effort. The company offers NFC chips that can be installed in all kinds of products, including
bicycles and accessories. Digital content can be created directly via the Imero platform.
Customers can offer spare parts or accessories there, make customer service accessible, and
include operating instructions or certificates of authenticity. For companies and their business
models, this means having a new communication channel with their customers.

Micromobility is also a focus topic at Eurobike. Even beyond traditional bicycles and e-bikes, many
new solutions are currently establishing themselves on the market and in society. The company
 Revoltz Ltd from Israel presents its idea of light electric vehicles. It currently consists of a cargo
e-trike called Porto and the tri-wheel passenger transport vehicle O3. Both models can travel well
over 100 kilometers with one battery charge. The driving experience should be safe, fast, efficient
and entertaining, not least thanks to the aerodynamic design.

Industry giants return to Eurobike

The long list of industry heavyweights at Eurobike signals the high expectations of the leading
trade fair. It is a driver of mobility change and clearly demonstrates the power with which the
bicycle and LEV economy is building momentum.

The trade network Bike & Co. has a special relationship with the location of Frankfurt. In 2021,
the network hosted the joint dealer show EUROBICO with the organizers of Eurobike. It also acted
as a test run at the new location for today's fairnamic GmbH. Jörg Müsse, spokesman of the BICO
Zweirad Marketing GmbH management comments: "The decision to be an exhibitor at this year's
Eurobike in Frankfurt was not difficult after last year's very successful EUROBICO. On the
contrary, BICO will also hold its general meeting within the context of Eurobike and expand its
presence once again. In principle, a reorganization of Eurobike was certainly necessary and the
developments we've seen so far are promising. For sustainable market development, it is no
longer sufficient to just take a pure view of the bicycle as a product. From my point of view, the
central location including the support of national and municipal politics are valuable additions in
order to make society and politics more aware of cycling."

Component manufacturer Sram is an absolute heavyweight of the industry and will once again
play a major role at Eurobike this year. "With the exception of 2021, Sram had a major
presentation at Eurobike right from the start. Due to the uncertainty regarding Covid-19, the
challenges in the supply chain and the low number of participants, we decided not to
participate in 2021. The new location and the new dates, the cycling boom, the stronger focus
on end users and the great desire for personal contacts were important reasons for us to be
part of Eurobike again. The organizers are moving in the right direction and we are convinced
of the new approach and concept," says Sram Marketing Manager Géraldine Bergeron.

Also the German bag manufacturer Ortlieb is very confident regarding the concept and location.
"The new location is well chosen for us as an internationally active brand with partners in 50
countries, as the accessibility of the trade fair has of course increased significantly. The new
concept with a clear, future-oriented approach as the establishment of a platform and trade
fair for the mobility of tomorrow seems very coherent so far. We therefore look forward to
the first Eurobike in Frankfurt and an inspiring time and a reunion with our partners and
customers," says Peter Wöstmann, PR & Communications Manager at Ortlieb.

The 30th Eurobike will open its doors each day from Wednesday, July 13, to Sunday, July
17, 2022, from 9 a.m. to 6 p.m. Public days: Saturday and Sunday. For more information,
go to: