TAIPEI CYCLE 2023 points toward a promising future for the cycling industry

   Release date: 2023-04-28     Source: TAITRA    Author: TAITRA    Hits: 99    
Note: The successful exhibition welcomed 4,200 international buyers bringing a positive outlook for the year ahead
 

TAIPEI CYCLE 2023 saw a 66% increase in domestic and overseas visitors from
the previous year.

27 March 2023 – Taipei, Taiwan: TAIPEI CYCLE 2023 concluded successfully on 25 March as this year's
exhibition welcomed the return of international buyers for the first time since the pandemic. In total, 4,200
international buyers
 from 81 countries attended the exhibition, with the top five buyer countries being
 Japan, South Korea, United States, Singapore, and Germany. The exhibition saw a 66% increase
 
in footfall, compared to the previous year, with a total of 14,800 domestic visitors and 2,800 general
public visitors
 passing through its doors.

 

Industry leaders came together for the first time since the border reopened, creating new connections and
paving the way for a promising future for the industry. It provided many opportunities for visitors to interact
with leading international brands and supply chain companies, whilst focusing on five key themes including;
 resilient supply chain, digital connections, vibrant innovations, dynamic lifestyle and sustainable
moves.

The TAIPEI CYCLE d&i awards pavilion drew visitors from across the globe, with award
winners announced on the opening day and featuring seven designs
claiming the coveted Gold Award.

Sustainability in mind

Sustainability was a key focus for TAIPEI CYCLE 2023, and the show hosted several forums including the
 Cycling and Sports Fitness Industry Forum, featuring sessions focusing on "sustainable innovation"
and "sports technology", respectively. Leading companies from across Europe and the US, alongside
domestic academic experts, shared their observations with over 400 industry professionals in attendance.

 

The TAIPEI CYCLE d&i awards winners were announced on the opening day, with 46 winners altogether,
and seven designs claiming the converted Gold Award. French eBike battery manufacturer Gouach
received the Gold Award – Green Prize, for their eco-designed Lithium-ion battery, a design that
offers the ability to service a battery pack by swapping out individual cells and ultimately
extending the lifespan of the product.

During the exhibition, the World Bicycle Industry Association (WBIA) released the Bicycle Sustainable
Supply Chain Principles
, which suggests that to obtain maximum environmental benefits, the bicycle
industry as a whole must adjust its supply chain and production processes. The WBIA also promoted
industry recognition and communication through member leaders sharing best practices in clean energy,
carbon reduction, environmentally friendly design, and materials.

TAIPEI CYCLE's first in-person riding event received positive feedback, and offered an
exclusive opportunity to ride alongside former-professional road racing cyclist Simon Gerrans.

Visitor engagement and interaction

A number of dynamic activities were organized to enhance the experience for attendees during the opening
days. The "Ride Together" event, hosted by TAIPEI CYCLE for the first time, provided international visitors
with a half-day cycling event, and an exclusive opportunity to ride alongside former-professional road cyclist
Simon Gerrans. The event aimed to promote low-carbon travel while allowing visitors to experience the
beauty of Taipei. Additionally, TAIPEI CYCLE's OUTDOOR DEMO area offered various routes for test riding,
giving attendees the opportunity to try out a wide variety of bikes in real-world conditions. These engaging
activities brought a vibrant energy to the exhibition and further enriched the overall experience for participants.

Brad Buxton, Business Development and Sales at Lezyne, said: “The TAIPEI CYCLE show has
been a great opportunity to reconnect with people. This year, the atmosphere has been incredible
and it has proven that there is still a lot of optimism for the future from across the industry.

Dave Evans, APAC Region Sales Director at SRAM, said: “We were amazed at how busy
and vibrant the show has been this year. There’s been a lot of footfall and the show has given us
the opportunity to have some brilliant meetings with customers, from distributors to OE partners.
This is really the first time in over three years that the industry has been together again, and it’s
been a terrific three days.

Peter Ladman, General Manager of Wilderness Trail Bikes (WTB) said: “TAIPEI CYCLE
has been very important to WTB as a business for the last 15 years, but the pandemic caused us
a lot of disruption. It’s great to be back here in Taipei this year, the show has been extremely
busy and it’s so good to see the industry meeting in person once again
.“

TAIPEI CYCLE 2023 continues online through the DigitalGo website until April 7.

Plans are now underway for 2024, which will see TAIPEI CYCLE return to Nangang Exhibition Hall 1 and 2
from 6-9 March.

For more information, please visit the official website at taipeicycle.com.tw/

 
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