EXPO BACKGROUND
According to the market research report “Home and Garden Retailing in Asia-Pacific, 2013-2018” released by the renowned British retail consultancy company –Conlumino, until 2018, the sales amount of the China horticultural products will reach $327 billion, China will become the Asia's largest and fastest-rising horticultural products producer and consumer country. So China’s gardening market will be of great importance that it cannot be neglected in Asia Pacific and even in the global market, like Europe, Americans and the Middle East.
With the development of the global gardening industry, China has become the world's gardening supply and manufacturing center, accompanying the rapid development of the domestic industry, it has become an independent subdivision industry in China. However, overview of the current China gardening industry, it still have a considerable improvement space in trading, especially the trading between foreign countries.
about THE EXPO
Powerful Organization
Shanghai Landscape Architecture and Gardening Trade Association (SLAGTA) has organized the annual Shanghai Int'l Garden And Landscape Design & City Construction Expo since 2003 which are regarded as the most professional and influential landscape architecture and gardening expo ever held in China. The expo has been upgraded to China (Shanghai) Landscape Industry Trade Fair with the expansion of exhibits profile including ecological tourism landscape, garden machinery, landscape lighting and nursery plants.
2016 China (Shanghai) Landscape Industry Trade Fair will be focused with “trading promotion” for full range marketing and publicity to establish a China and even an Asia Pacific trading platform for gardening suppliers and buyers, it aims to provide a platform for all the overseas buyers of the landscape gardening facilities and related products and the Chinese manufacturers and trading companies by face to face communication to achieve the direct procurement of origin and promote the trading development.
The expo will be promoted and publicized comprehensively worldwide and will be strived to be a larger and more influential gardening expo in China, Asia Pacific and even in the world, so welcome all the buyers around the world joining this grand industry gathering to create the brilliant together, we are waiting for you in Shanghai!
Multi-Channel Marketing Campaign
Multi-channel marketing campaign is designed to attract professional visitors.
Cooperating with major landscape architecture and construction industry publications and online media to release expo news.
- Comprehensive direct mail campaign to target visitors
- E-newsletter broadcast to potential buyers around the world
- VIP invitation to special guests including government purchaser and developers
- Comprehensively promoting and publicizing the fair worldwide to invite all the buyers around the world to join in this grand industry gathering.
- Arranging on-site bus to meet professional buyer groups organized by major provinces ’ landscape governors
