SPORTS Trader 2026

“ T he strategic repositioning of FIBO was a tremendous success. Over the four days we have set new standards with this trade show inspiring healthy and active living,” says Silke Frank, Event Director of FIBO. A Booming Multi-Billion Market Current figures speak for themselves: the fitness and health sector is booming. According to DSSV and Deloitte, the sector registered an increase to 11.71 million health club members in Germany alone, posting total sales worth EUR 5.82 billion. Across Europe membership rose to 71.6 million and a market volume of EUR 36 billion. This makes it perfectly clear: the fitness industry is a relevant economic factor and a central lever for social health. This power also became visible at the trade show: “FIBO has become an indispensable business platform that impressively visualises the enormous dynamism and innovative power of international health and fitness markets. I am firmly convinced that FIBO will also play a pivotal role in future for decisively driving the growth and further development of these forward-looking sectors,” says Michael Köhler, Managing Director at RX Deutschland, the organiser of FIBO. The driving force behind this growth, as Prof. Dr Thomas Wessinghage, Chairman of DSSV, explains, is: “Health awareness among the population is growing, people have understood that fitness makes you healthy. Especially for younger people fitness forms an integral part of life and we achieve an almost one-third market penetration among people up to the age of 30.” Bridging Fitness and Politics “I am particularly happy to note that FIBO also serves as a point of contact for international Visionary Connections: FIBO 2025 Sets New Benchmarks A strong signal: from 10 to 13 April 2025 FIBO in Cologne demonstrated just how powerful, innovative and future-ready the health and fitness industry is – and how significant it is for society and economy. Boasting over 1,200 exhibitors and partners as well as 154,748 visitors from 129 countries FIBO celebrated new records for its 40th anniversary. Text / Press Center Photo / Joy Wang TRADE SHOW REVIEW www.IMB2B.com 120