SPORTS Trader 2026

policy-makers, who actively use this trade show to address key future topics,” remarks Silke Frank, Event Director at FIBO. The trade show was opened by amongst others Antoaneta Angelova-Krasteva, Director for Innovation, Digital Education and International Cooperation at the European Commission: “At FIBO sports meet with the latest technology trends and innovations. Here, operators, political decision-makers and the industry get together to network, learn from each other and swop different perspectives.” Angelova-Krasteva also emphasised the industry’s enormous relevance for people’s health but also for business: “Under the current European Commission sports have increased even further in importance. In addition, sports play a decisive role in promoting the competitiveness of the European Union, by boosting economic growth, creating jobs and driving innovation through digital technologies.” Business, Trends & Innovations: FIBO as the marketplace of the industry FIBO 2025 impressively reflected this growth. Larger exhibition areas, international brands and a markedly extended offering made the trade show a genuine marketplace for the industry. “For both club operators and end users FIBO is a fantastic opportunity to experience the world of fitness with all its facets hands on – from exercise to business. TRADE SHOW REVIEW www.IMB2B.com 121