SPORTS Trader 2026

impact on health and performance for all ages. The TAIPEI CYCLE Industry Forum, eagerly awaited by experts in the field, will showcase "Beyond Biking," with participation from key figures of prominent international cycling events including the Taiwan KOM Challenge, Giro d’Italia, and Grand Cycle Tokyo. The upcoming forum will delve into five essential facets of the cycling economy: brand value, urban integration, cultural exchange, lifestyle adoption, and local impact. Industry professionals will engage in a discussion on the impact of cycling events on market expansion, emphasizing the importance of harmonizing tourism growth with environmental sustainability. The TaiSPO Fitness Industry Forum, themed "Fitness For All," will feature two sessions. The morning session will explore strategies for the global fitness industry, focusing on gym expansion in Europe and the Asia-Pacific, enhancing membership engagement, and creating interactive fitness experiences. Speakers include Robert Sawhney, CEO of Watson Gym Equipment Asia-Pacific, and Michael Nendwich, Executive Director of FEDAS. The afternoon session will provide an overview of Taiwan’s fitness sector, covering business models, financial operations, venue selection, and regulatory frameworks, as well as emerging trends and innovative gym strategies. One highlight of this edition, the Taiwan Excellence Pavilion, returns to Taipei Cycle with the theme “Go Healthy with Taiwan,” aligning with the “Healthy Taiwan” policy. The pavilion promotes smart sports, fitness equipment, and bicycles, showcasing Taiwan’s innovations in cycling and wellness. Featuring 13 award-winning brands, including Merida and KMC, it combines sport, speed, and tourism to highlight Taiwan's strength in both cycling and wellness. Visitors can collect stamps to redeem a traditional Taiwanese snack, offering global visitors a chance to experience Taiwan Excellence and discover Taiwan's cycling tourism culture. The 2025 TAIPEI CYCLE and TaiSPO will take place from March 26 to 29 at Nangang Exhibition Center, Halls 1 & 2. Industry professionals can enter with pre-registered QR codes, while the general public can purchase tickets for entry on March 28-29. TRADE SHOW REVIEW www.IMB2B.com 119