“It will be great to be at AIMExpo this year, which is a terrific hub for connecting with current and future partners,” said David Baker, BRP’s vice president and general manager, North America. “As a leader in the powersports industry, we see the show as an ideal opportunity to engage directly with dealers and discuss the future of powersports together.”
This year’s AIMExpo will feature a panel on the future of electric vehicles in powersports. Baker will join the conversation as a panelist and share insights and expertise, helping the industry prepare for what’s next.
“Electrification is transforming how we all do business,” Baker continued. “We’re committed to sharing what we’ve learned and collaborating to make sure our industry stays ahead of the curve.”
AIMExpo attendees are invited to visit the BRP booth to see their latest vehicles and innovations. The BRP team will be available to discuss business and what’s ahead for the industry. In addition, it the team will engage with both longtime partners and new connections.
“There’s a unique energy at AIMExpo that drives progress in our industry,” said Cinnamon Kernes, vice president of market expansion at the Motorcycle Industry Council. “We’re pleased to welcome BRP back, and we’re excited to see their impact at this year’s event.”
It’s clear from the number of key OEMs and businesses attending that momentum for AIMExpo 2026 is in full swing. In the face of a rapidly changing business landscape, the industry has mobilized to build better business practices together and share ideas that will help future-proof the powersports sector and keep it thriving.
