SPORTS Trader 2026

with hands-on knowledge for one's own career. The topics range from artificial intelligence and the role of the microbiome to longevity and social media. On Thursday, a specially curated programme will be directed at the C-suite of the fitness industry: high-profile keynotes and panel discussions will invite you to actively help shape the future of the industry. Another highlight is the Women's Leadership Summit , which is being held in conjunction with The Collective . This is especially dedicated to women who are moving the industry with their experience, network potential, and leadership aspirations. Inspirational keynotes, the FIBO Ladies Lunch, and the awarding of the RX Female Award powered by FIBO create a forum for female empowerment, personal growth, and sustainable networking. Silke Frank on the development of the educational programme: "The FIBO Campus will be stronger than ever in 2026. We target decision-makers with our offerings and provide them with platforms that are unmatched internationally. The FIBO Congress continues to focus on the important newcomers and offers them everything they need for a successful career in such an exciting industry." Hall 1 makes the theme of longevity fully experiential again. The new Longevity Market Place showcases innovations and solutions for healthy longevity. A combination of exhibitors such as NAD Clinic, Art of Cryo, Imagine Skincare, and others allows for a central overview of all offers. The Market Place offers a modular building block system that ensures flexibility and variety in presentation. This is complemented by the Meeting Point Spa & Wellness , which invites you to exciting exhibitor presentations on Thursday, the Aktiv Hotel Award Ceremony by MeinTophotel on Friday, and the Spa Day on Saturday. The elegant Wellness Lounge invites decision-makers from Spa & Wellness, Hospitality & Longevity to exchange ideas in an inspiring atmosphere. With the Body & Mind Area presented by IFAA and Pilates exhibitors such as Motioncare Pilates, Merrithew, and Sissel, Hall 1 also delivers trend workouts. The Confex Hall remains the technological centerpiece of the trade show. With formats such as the Future Forum and the Tech Valley , FIBO focuses on topics such as digitalization, innovation, and smart solutions, and shows with exhibitors such as Sport Alliance how technology shapes the fitness and health market of tomorrow. She brings forward-thinking people into the modern hall. With its own entrance on the south side of Koelnmesse and short walkways through Hall 6, the Confex Hall is optimally integrated. In Hall 8 the spotlight will be on physiotherapists and health practitioners in 2026. The Therapy & Training Forum moves to the center of the hall and, together with partners such as Physio Deutschland, VPT, Georg Thieme Verlag, and Marius and Michi from the Physiologisch Podcast, offers an interactive programme of lectures, workshops, and practical sports units. Therefrom arises a place where knowledge and movement go hand in hand. The new Hall 5.1 is becoming a hotspot for action: whether padel, golf, or American football – visitors are invited to participate and try themselves out. FIBO showcases the latest trend sports in a hall with their own courts and areas, united in a highly active environment. The Creator Hub in the heart of the hall will not only be a visitor magnet, but also connect brands with the currently most popular creators and their communities. With the Convention Stage by Pure Emotion also brings pure sports spirit into the hall for four days. Spectacular MMA demonstrations and self-defense training round out the energetic hall experience. What makes FIBO so unique are the real encounters on the show areas: when athletes meet their fans, creators experience their community live, and sports become pure emotion. In 2026, visitors can look forward to even more shared experiences—from the Calisthenics Area to the Lifestyle Area to the new Challenge Zone, where creators and fans can compete in sports and wait for several goodie drops from their favorite exhibitors every day. With brands such as Calzedonia and Fabletics, MyProtein, and KoRo, true visitor favorites will return to the Cologne exhibition halls in 2026. They will be complemented by new exhibitors such as the American fashion brand YoungLA. The FIBO Championships are also entering their second round, providing a stage full of energy and passion for international bodybuilding legends and talented newcomers. Visitors can also look forward to a special highlight in the new FIBO Gym in Hall 11.1. Here, they have exclusive opportunities to train, spend time, and pick up the best advice for their workout with their idols, including Derek Lunsford. TRADE SHOW PREVIEW www.IMB2B.com 31