SPORTS Trader 2026

F rom April 16 to 19, 2026, Cologne will once again be the center of the international health, fitness, and wellness world: FIBO is calling, and with it comes a festival of movement, enthusiasm, and innovation. Here, sport meets lifestyle, science meets entertainment, and inspiration meets real passion. Silke Frank, Event Director of FIBO: "FIBO 2026 will be an unparalleled experience that inspires and moves the entire industry. With new theme worlds, interactive experiences, and an expanded education programme, we create a platform that unites innovation, knowledge, and passion. Our goal is to make health, fitness, and prevention accessible to everyone – and to actively shape the future of the industry. FIBO is more than a trade show—it's a festival of possibilities that connects people and creates lasting moments." While the halls are filled with movement and excitement, the FIBO Education programme provides knowledge and inspiration on an international level. After its successful debut, FIBO's Longevity in Hospitality Summit returns in 2026, focusing on the topics of sleep, nutrition, exercise, and well-being, including mental health. With the international summit, FIBO recognizes the rapid growth of the longevity market and the opportunity for the hotel sector to profit from this demand – to improve the guest experience and increase commercial profits. Expenses for longevity are expected to reach US$8 trillion by 2030 (according to UBS). Stuart Greif, Chief Strategy & Innovation Officer at Forbes Travel Guide, will examine the mindset of longevity guests in his session "Future Guest Trends: What the Next Decade of Travel Looks Like": What drives their decisions, what are they willing to pay for, and how can operators adapt. At the opening of the summit, wellness pioneer Anna Burjstan, strategic advisor to the iconic Six Senses wellness brand, discusses the shared market opportunities of the hotel and longevity sectors. The FIBO Congress is returning with a new, modern concept and will take place for the first time over two days. New is the integration of content of the popular Meeting Point Health, making the Congress even more practical, inspiring, and diverse. More dynamism, more exchange, more inspiration – that is the goal of the FIBO Congress 2026. In cooperation with the BSA-Akademie and the Deutschen Hochschule für Prävention und Gesundheits-management (DHfPG) , a programme with practical impulses and leading creators has been developed for Thursday and Friday, linking current trends FIBO 2026 Shows What Health Looks like Today Text, Photo / Press Center TRADE SHOW PREVIEW www.IMB2B.com 30