MOTOR Trader 2026

the pack when it comes to the German market, responding to calls for development by delivering growth signals and spurring on vital future momentum. From exhibition floor to social media feeds: INTERMOT puts new products in the spotlight The doubling of creator collaborations compared with 2024 is a prime example of INTERMOT’s transformation. At this year’s event, CREATOR DAY and the CREATOR LOUNGE were the hotspots for a young target audience of digital natives, directly linking on-site experiences with social media reach. The established scene was also represented, with INTERMOT content shared and passionately discussed on Facebook. As well as sharing insights into their worlds with visitors at the fair, bikefluencers including @marii__official, @viktor__stahl, @nanaxyda and @meddesyoutube also attracted approximately 40 million views on Instagram, YouTube and Facebook. It’s clear that their reach stimulated a great deal of interest, especially among younger visitors, as almost 40 per cent of private visitors were under the age of 30. The creators also inspire specific purchasing motivation by showcasing their own product selections. Many of the exhibitors generated additional buzz by offering their own promotions and other benefits. The PLAYGROUND, featuring stunt and drift action, and the racing formats and panel discussions all attracted large audiences as well. “INTERMOT has once again been the place to be for motorcycle enthusiasts. Through creator collaborations, live formats and media partnerships, INTERMOT is embracing a younger, more interactive and more digital approach. As a result, innovations and insights from the event are set to be present across various media channels long after it has ended – a win-win situation for industry, commerce and the motorcycle community,” says Oliver Frese, Chief Operating Officer of Koelnmesse GmbH. Hands-on model debuts and accessories Manufacturers presented a wide selection from their model ranges for the upcoming season, including everything from high-performance flagship models – complete with aerodynamics and electronics updates – to touring bikes emphasising comfort and connectivity, as well as urban-mobility solutions built on compact platforms and offering connected services and low running costs. The extensive accessories segment featured helmets, rider apparel and motorcycle components, all designed with a focus on safety, proper fit and high-quality materials. Performance and custom parts were also a major focus. In addition, the line-up included electric road and city concepts prioritising range, faster charging and TCO optimisation. The newly revealed models give the heritage and naked categories a distinctly modern update for 2026, while the midweight segment is moving towards lighter, more approachable designs. Visitors had the chance to experience the quality of the products first-hand and appraise them with a discerning eye, very much in line with the trade fair’s central idea: bringing hands-on model debuts and the latest trends together in one place. Naked bikes, tourers and sport bikes are in high demand, alongside growing interest in urban mobility and electrification, while connectivity and rider assistance features continue to gain relevance. INTERMOT carried these dynamic developments forward and channelled them into a meaningful platform that showcased Germanyfirsts, facilitated direct comparisons across all segments and generated increased media interest and coverage – providing brands, retailers and the wider community with fresh momentum in the German market. The next edition of INTERMOT will be held in Cologne from 3 to 6 December 2026. MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW 163