MOTOR Trader 2026

INTERMOT. The trade fair. New formats herald a new era +++ New models and trends debut in Germany +++ Benchmark for the German-speaking market +++ Biker events drive fresh inspiration +++ CREATOR LOUNGE & STAGE with STAR FM +++ Creators enjoy around 40 million views +++ NEW: PLAYGROUND featuring stunt & drift shows +++ 125cc KICKSTARTER powered by NOLAN +++ IVM #motorradazubi challenge for trainee motorbike mechanics +++ Racing teams up close F rom 4 to 7 December, INTERMOT 2025 – Germany’s largest trade fair for the motorcycle scene – brought the community together and showcased the new models for 2026 in the country for the first time. Live shows and launches gave veteran riders and young bike fans a chance to connect, with CREATOR DAY, CREATOR LOUNGE, PLAYGROUND, RACING AREA and the INTERMOT live stage powered by Bering all playing their part and increasing the event’s reach. All these elements together secured INTERMOT’s status as the hotspot for manufacturers and the community for many years to come. Performance, touring, urban mobility and e-mobility prove especially popular INTERMOT 2025 sent a strong signal to the German market with growth of around one-third in domestic exhibitors. Visitors were met by a broad spectrum of exhibitors presenting countless technological innovations for everyday mobility and safety – supporting INTERMOT’s mission to share the latest trends with ticket holders live and in person. On the exhibition floor, bike lovers had the opportunity to experience their favourite models the conventional way: by jumping straight into the saddle. Leading brands in the industry, together accounting for a market share of around 75 per cent – among them BMW Motorrad, Honda, Kawasaki, Norton, Royal Enfield, Suzuki, Triumph and Yamaha – had a prominent presence at INTERMOT, strengthening their connection with the biking community. This clearly demonstrated the unwavering interest of these international brands in shaping the German market and injecting fresh life into it with their new models and innovations. In this context, INTERMOT once again positioned itself as the leader of MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW Text / Press Center Photo / Joy Wang 162