MOTOR Trader 2025

MOTOR TRADER www.IMB2B.com COMPANY PROFILE Text, Photo / https://tw.sym-global.com/newslist-58-page451 SYM’s 70th Anniversary with New Model Divine Turtle Debuts at 2024 EICMA Sanyang Launches Three-Year Deployment “Innovation and Initiation”, Aiming for Annual Sales of One Million Units T he world's most anticipated motorcycle event “2024 EICMA” was held in Milan, Italy on November 5th, which coincided with the 70th anniversary of the Taiwanese motorcycle manufacturer SANYANG MOTOR (SYM). SYM has elevated the "Innovation and Initiation" concept of its 70th anniversary to new heights by showcasing the TTLBT, the final model in its BT (BESTIA) series. SYM's BT series symbolizes both "BESTIA" (divine beast) and "BEST TECH," incorporating Eastern culture's Four Divine Beasts into vehicle design through the "ART-FUSION" approach. SYM has already launched the FNXBT (Phoenix), DRGBT (Oriental Dragon), KRNBT (Kirin), and now the TTLBT (Divine Turtle) serves as a major highlight at the Milan Motorcycle Shows. Wu Yi-cheng, Manager of the Chairman's Office at SANYANG MOTOR, announced the next three-year plan titled "Innovation and Initiation" at the event. "Innovation" refers to actively diversifying beyond their core business into electric vehicle energy markets and green energy carbon rights. "Initiation" aims to "launch the million-unit sales plan," targeting global sales of one million motorcycles within three years through strengthened export sales and entering the international market under the SYM brand. The special area was set in the exhibition venue to present the achievement of SYM's deep-rooted efforts in export sales, display the imagery of the model in a futuristic and technological design, and bring out SYM's next export sales strategy with its Innovation and Initiation plan, which shows an outstanding performance. At this year's Milan Motorcycle Shows, the major brands still emphasize electric motorcycles and new energy power. Regarding the electric vehicle strategy, SANYANG MOTOR is still determined to push forward the process of forming a national team with 14