SPORTS Trader (AUTUMN 2018)

generating huge amounts of interest. “We intend to respond to this dynamic development and will intensify our collaboration work with ski manufacturers,” announc- es Klaus Dittrich, the Chairman and CEO of Messe München. The ISPO Munich Sports Week brought the excitement about the products to the city of Munich and spoke directly to end consumers. “We intend to expand this concept further.” Outdoor visionary Gertrude “Gert” Boyle honored with the ISPO Cup The outdoor segment at ISPO Munich has continual- ly grown. “The understanding about what outdoor is has changed over the years,” Dittrich says. “In addition to water sports, running and fitness, the segment now includes fashion as well.” A visionary of the outdoor industry was honored during the sports trade fair: Ger- trude “Gert” Boyle, the former president of Columbia, was presented with the ISPO Cup for her lifetime achievements. The ISPO Munich in numbers More than 84,000 industry visitors from 120 coun- tries came to Munich (2017: 86,841). ISPO Munich en- hanced its international character once again. The larg- est growth was produced (in this sequence) by Austria, TRADE SHOW REVIEW www.IMB2B.com generatin huge amo nts of interest. “W intend to respond to this ynam c evelopment and will intensify our collaborati n w k with ski manufacturers,” announc- es Klaus Dittrich, the Chairman and CEO of Messe München. The ISPO Munich Sports Week brought the excitement about the pr ducts to the city f Munich and spoke directly to end consumers. “We intend to expand this concept further.” Outdoor visi nary Gert ude “Gert” Boyle honored with the ISPO Cup The outdoor segment at ISPO Munich has continual- ly grown. “The u derstanding about wh t door is has changed over the years,” Dittrich says. “In additio to water sports, unning and fit ess, the s gment now i ludes fashion as well.” A visionary of the outdoor industry was honored during the sports trade fair: Ger- trude “Ge t” Boyle, he f rmer presid nt of Columbia, was presented with th ISPO Cup for her lifetime achievements. The ISPO Munich in umbers More than 84,000 industry visitors from 120 c un- tries came to Munich (2017: 86,84 ). ISPO Munich en- hanced its i terna io al ch racter once agai . The l rg- est growth was produced (in this sequence) by Austria, 156