SPORTS Trader (AUTUMN 2018)

and the sporting goods industry had an opportunity to learn about digital solutions in product development, manufacture, marketing and sales. With the help of the Digital Readiness Check, they could see just how fit their own business is. The Digitize Area included adidas, which took part in the fair for the first time since 2006. “ISPO created a platform where the opportunities of the digital transforma- tion for retailers and brands can be jointly refined. As the market leader, we came back in order to openly and transparently demonstrate our connection to retailers who see this as a clear opportunity,” says Roland Aus- chel, the member of the Executive Board at adidas who oversees global sales. One of the highlights of the fair was the joint symposium organized by ISPO and adidas. It posed one key question to visitors: “Are you ready for the future?!”. An in-depth report about the symposium is available at ispo.com . The format ISPO Digitize will be continued from June 28–29, 2018, at the ICM—Internatio- nales Congress Center München. Tremendous interest in winter sports themes The winter sports segment attracted a large number of visitors this year. Powered by new trends and the use of new technologies in winter sports products, this area is TRADE SHOW REVIEW www.IMB2B.com 155