the 2nd COA Outdoor China Summit with a theme of "
Integration and Development" took place in Nanjing. The
Summit began with a COA New Members Initiation
Ceremony, on which 12 new members were announced.
Up to now, there are 17 members with 38 outdoor brands
in COA, targeting at an integration of the brands power
and promoting the sustainable development of the whole
industry. Five topics with hot discussions received a
good reputation from guests and audience present.
"COA Outdoor China Summit is a great opportunity for
topics and discussions that the industry people are
concerned," said Ms. Zeng Hua, president of SCALER.
The Asia Outdoor Industry Awarding Ceremony was
held on June 30. Altogether 21 products won the
Awards, among which 12 are designed by China. As the
Chinese outdoor market grows mature, the Chinese
outdoor brands pay more attention to the design of
products. "Asia Outdoor is specialized in the invitation to
trade visitors and the service to brands. Awarded
products will gain much attention through the Asia
Outdoor Industry Award", one of the awarded brand
owners said. What happened to hold the same view with
the Asia Outdoor Industry Award is the Happy Teahouse
this year, which has updated its idea, not only functions
as a booth for gathering, communications and tea taste,
but also launches an "Originality Exhibition" to present
some outstanding Chinese design and products.
Another new highlight of Asia Outdoor 2016 is the
Self-driving & RV Camping Village. Nowadays, camping
has been a consumer demand-oriented outdoor activity.
Asia Outdoor tries to reflect the market development
direction. At this village, exhibitors presented their
products, including RVs, camping products, and
camping site resources. In addition, the China Camping
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