The 11th Asia Outdoor
Gains a Great Success
N
anjing, China - The 11th Asia Outdoor Trade
Show achieves a big success in Nanjing China
in 2016. On a fairground of 48,000 square
meters, 705 exhibiting brands presented their products
and innovations, showing a remarkable growth from last
year (2015: 617), among which 26% are international
brands. During the four-day show, 19502 trade visitors
from all over the world (2015: 19002) came for the show.
In this growing China outdoor market, trade shows
are no more a mere exhibition for presentation, but a
comprehensive platform for learning, experience, and
social communications. "As the most professional and
biggest trade show in the China outdoor industry, Asia
Outdoor serves as not only a commercial platform for
business opportunities between brands and dealers, but
also a communication platform between trade visitors,
and even a social platform for the whole industry", says
Richard Li, project director of Asia Outdoor.
Asia Outdoor 2016 covers almost all the products
categories of the outdoor market, embracing even more
outdoor industry service companies, showing a fantastic
epitome of new traits in outdoor industry. Far from these,
Asia Outdoor holds many fabulous seminars, sharing
sessions and popular experiential activities, such as the
COA Outdoor China Summit, Workshop on Outdoor Club
Home, Water Sports Village, Night Trail Running, as well
as Climbing Competition, and so on. "Asia Outdoor gains
reception from the industry and attracts more brands and
industry insiders to the show. Combination of products
and activities is a highlight this year. I can see that more
events or competitions are introduced to brands,"
commented by Mr. Sheng Faqiang, President of China
Outdoor Association (COA for short) and Chairman of
TOREAD.
During the show, COA released the 2015 China
Outdoor Industry Report with detailed figures and
analysis. On June 29, one day before the show opened,
by Press Center Pictures Joy Wang
TRADE SHOW REVIEW
anjing, China - The 11th Asia Outdoor Trade
Show achieves a big suc ess in Nanjing China
in 2016. On a fairground of 48,000 sq are
s, 705 exhibiting brands presented their products
novations, showi g a remarkable growth from last
2015: 617), among which 26% are international
s. During the four-day show, 19502 tr de visitors
ll over the w rld (2015: 19002) came for the show.
n this growing China outd or market, trade shows
more a mere exhibition for p s ntat on, but a
rehensive platform for learning, experience, a d
communications. "As the most profes ional and
st trade show in the China outdoor industry, Asia
or serves as not nly a commercial platform for
ess opportunities between brand and d alers, but
communic tion platfor between tr de visitors,
ven a social platform for the whole indust y", says
rd Li, project director of Asia Outdoor.
sia Outdoor 2016 covers almost all the p oducts
ories of the ou do market, embracing ev n more
or industry service companie , showing a fantastic
e of new traits in outdoor industry. Far fr m these,
utdoor holds many fabulous e i ars, sharing
ns and popular experiential activities, such s the
COA Outdoor China Summit, Workshop on Outd or Club
Home, W ter Sports Village, Night Trail Running, as well
as Climbing Competition, a d s on. "Asia Out o r gains
reception from the industry and attracts more brands and
indus ry insiders to the show. Combination f products
and activities is a highlight hi ye r. I can see that more
events or competitions are introduced to brands,"
commen ed by Mr. Sheng Faqiang, President of China
Outdoor Association (COA for short) and Chairman of
TOREAD.
During the show, COA released the 2015 China
Outdoor Industry Report with detailed figures and
analysi . On June 29, one day before the show op ned,
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