we had lots of key customers who were all convinced by
our collection and our début on the European Market.
This has confirmed that we are getting it right - we had
really positive results.”
The OutDoor’s new conceptual changes were
well-received. Both the revised hall plan and new key
themes in the East Entrance with the new Outdoor
Industry Award display, the trend shows and trend
windows plus the popular OutDoor Conferences resulted
in a very communicative edition of the show. We were
delighted to see that we have been able to inject fresh
impetus at so many different levels, which confirms the
OutDoor’s standing as an authentic community platform,”
explained Project Manager Dirk Heidrich.
And once again, the OutDoor proved to be an
important media event. 1,031 media representatives from
31 countries reported on the events in Friedrichshafen.
The new OutDoor Blogger Base with its extensive
program of talks and discussions, tours of the show and
social wall visualisation went down extremely well. Trade
visitors and exhibitors alike enjoyed an active dialogue
with the 137 international bloggers.
The trade visitor survey whose responses came 60
per cent from retailers, 20 per cent from the industry and
the same percentage from outdoor agencies and service
providers confirmed the importance of the show. 90 per
cent of them described visiting the trade show at Lake
Constance as important or very important. The economic
situation in the outdoor industry was ranked by 46 per
cent as improving and by 37 per cent as stable. 85
percent of guests at the show confirmed that they will be
attending OutDoor 2017.
TRADE SHOW REVIEW
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