IWA Outdoor Classics 2016:
Record number of participants again in its 43rd year
· 1,455 exhibitors from 56 countries
· 45,530 trade visitors from 114 countries
· Next event scheduled for 3 to 6 March 2017
Once again, the IWA Outdoor Classics has managed to set new benchmarks. From 4 to 7 March 2016, the leading international trade fair for hunting and shooting sports, outdoor equipment and civilian and official security needs saw a six percent rise in exhibitor numbers* to 1,455 (up from 1,379 exhibitors in 2015). Occupying a total exhibition space* of almost 95,000 m2 over ten halls at Exhibition Centre Nuremberg, the event also welcomed 45,530 trade visitors* from all over the world, representing an increase of nine percent (41,748 visitors in 2015).
This year, the international contingent was also exceptionally high, with eight out of ten exhibitors and almost two thirds of trade visitors travelling from other countries to the IWA Outdoor Classics in Nuremberg. Of the 56 participating countries, Germany, the USA and Italy accounted for the highest number of exhibitors. The top ten countries in respect of visitor numbers were Germany, the Czech Republic, Austria, Italy, France, Poland, Belgium, the Netherlands, the UK and Switzerland. Specialist dealers from a total of 114 countries worldwide, including the USA, Canada, Mexico, South Africa, Namibia, Japan, Australia, New Zealand, Argentina, Brazil and Peru, flocked to Nuremberg for the event.
High level of satisfaction among exhibitors
Nine out of ten exhibitors were satisfied with the number of new customer contacts they made at the IWA Outdoor Classics and the fact that these trade visitors had decision-making authority. Almost 97 percent stated that they reached their most important target groups at this event, while 89 percent expect follow-up business as a result of taking part. In a survey allowing for multiple responses, the main reasons given for exhibiting at the IWA Outdoor Classics 2016 were as follows: maintaining their customer base (78%), introducing new products (68%) and knowledge-sharing with dealers (64%). For 16 percent of exhibitors, the IWA Outdoor Classics was of vital significance to their marketing strategy, while for another 73 percent, it played an important or very important part in their sales activities.
For 84 percent, taking part in the IWA Outdoor Classics rather than other trade fairs with a similar thematic focus was important or very important. Exhibitors were broadly confident about the future prospects for the participating sectors, with 17 percent expecting strong growth and around a third each predicting slight growth or at least a steady trend.
Trade visitors equally satisfied
Trade visitors were even more optimistic. The percentage expecting a slight or steady growth in the sector was similar to that of the exhibitors.However a quarter of trade visitors even anticipated a strong upturn.Trade visitors to the IWA Outdoor Classics 2016 mainly comprised representatives from the retail sector (25%), industry (13%), security agencies and companies (12%) and wholesale, export and mail order companies (11%). Nine out of ten trade visitors were involved in the procurement decisions at their firms or agencies. In a survey allowing for multiple responses, the main reasons given for attending were to acquire information about new products (52%), to nurture business contacts (37%), to share information (33%) and to forge new business relationships (31%). More than 90 percent of trade visitors were satisfied with the range of products on display at the IWA Outdoor Classics and the benefits of their visit this year.
IWA OutdoorClassics 2017: a date for your diary
The next IWA Outdoor Classics will take place from 3 to 6 March 2017 at Exhibition Centre Nuremberg. The exhibition is organised by Nürnberg Messe and sponsored by VDB (Association of German Gunsmiths and Gun Traders) and JSM (German Firearms and Ammunition Manufacturers Association). As this event is exclusively for trade visitors, children and young people under 18 years of age are not allowed to attend. Tickets for the IWA Outdoor Classics will be issued only to visitors from appropriate specialist suppliers, official bodies and security companies on submission of relevant credentials.
Enforce Tac 2016 - the special trade fair for security experts
Making its fifth appearance on the two days preceding the
IWA Outdoor Classics, Enforce Tac, the annual international trade fair for command, control and operational resources for official security agencies, saw exhibitor numbers rise sharply to 152, an increase of 24% over the previous year. In addition, it welcomed 2,759 trade visitors and conference delegates (+33%) from 65 countries. The next Enforce Tac will take place on 1 and 2 March 2017 at Exhibition Centre Nuremberg. The fair will be accompanied by the European Police Trainer Conference and the “Weapons and Equipment” conference hosted by the German Police Academy (DHPol).