SPORTS Trader 2026

Longevity as a Growth Driver Longevity was a standout theme at FIBO 2025, deeply integrated into the offerings and encapsulated in the new Hall 1. The focus ranged from Longevity Suites in hotels to Pilates workouts and cryotherapy. Industry leaders, including tourism and hospitality figures, explored the commercial potential of longevity. To Nina Ruge, longevity expert and CEO of staYoung Media GmbH, this is an exciting trend: “This gives FIBO another, medically based image, which can also be integrated in people’s lives. While health and wellness always were an important topic, it is new and exciting to now extend this to include really healthy longevity with its medical basis.” Alongside the high-calibre ranges on offer and the Talks at the Meeting Point Spa & Wellness, the Longevity & Hospitality Summit on Day 1 proved especially compelling with its keynotes and networking opportunities on C-Level. The sponsor of this Summit and exhibitor in Hall 1, Landsberg First Class Aesthetic, draws a positive conclusion after its FIBO debut: “We have lived and breathed the longevity theme for many years now. So we are of course happy to note that others are now also honing in on this topic and look back at positive experiences with existing, potential customers and interested parties,” sums up Martin Kunath, CMO at Landsberg First Class Aesthetic. Community, Challenges & Champions Inspire Beyond being a trade fair, FIBO is the heartbeat of a passionate community. Over 500 influencers, creators, and 12,000 athletes turned the exhibition halls into an electrifying hub of global fitness enthusiasts. The energy was palpable across various events and challenges, from HYROX races and ESN, More Nutrition & Oace, to live streams by stars like Knossi and Montana Black. The return of the FIBO Championships, with an epic finale at Tanzbrunnen, drew significant excitement. Fans also queued for meet-and-greet sessions with legends like Jay Cutler and Derek Lunsford, finding inspiration in personal interactions. “Especially in sports we have a great responsibility for the next generation. Every a short encounter with a child can change a life. If we all shared this understanding in the world, we would also welcome more people to gyms, clubs and among active sports enthusiasts,” said Patrick Esume, Commissioner ELF, NFL expert and TV presenter during the FIBO opening. Fitness Is the Future FIBO 2025 powerfully illustrated the interconnectedness of health, economy, and societal progress. Positioned as a central platform, FIBO actively supports and shapes these advancements. Mark your calendars for the next FIBO, taking place in Cologne from 16th to 19th April 2026. TRADE SHOW REVIEW www.IMB2B.com 123