MOTOR Trader 2026

MOTOR TRADER www.IMB2B.com TRADE SHOW PREVIEW side-by-sides, e-powered vehicles, parts and accesso- ries, business services, and technology providers. Show Highlights • Dealer Excellence education track, presented in partnership with Motorcycle & Powersports News, delivers practical, department-wide strategies that dealers can put to use immediately. • Dealer Evolution, featuring Garage Composites, delivers on-floor education designed for the modern dealership, offering practical guidance to navigate today’s fast-changing marketplace without ever stepping away from the action. • The Starting Line features complimentary coffee fueled by Drag Specialties and Parts Unlimited, the MIC Research Center, and an expanded New Product Central display area. • New Product Central showcases the latest product launches and innovations at the front of the show floor. • Digital & Tech Sector and Tech Talks bring together technology providers and small-group discussions focused on modern retail tools and business solutions. • Dealer Tech Zone powered by Transax Digital Retail is a central place to meet, recharge, and get work done during the show. • Pit & Paddock provides a relaxed on-floor lounge where attendees can recharge, meet with colleagues, and take a break between sessions. • MIC Business Center provides MIC members with workstations, private meeting rooms, beverage service, and complimentary lunch. • NPA’s Charity Auction will raise funds to support youth programs, injured athletes, and families facing pediatric brain tumors. • AIMExpo Industry Party powered by Turn 14 Distribu- tion gives the industry a chance to connect and unwind together on opening night. “Bringing the industry together in one place at one time strengthens every part of our ecosystem,” said Cinnamon Kernes, Vice President of Market Expansion at the Motorcycle Industry Council. “When OEMs, distributors, dealers, and service partners can connect directly, we make better decisions, strengthen relation- ships, and move the industry forward together.” 27