MOTOR Trader 2026

try out more than 40 vehicles, including scooters, mopeds, and electric and endothermic quadricycles, free of charge. This 4,000 m² area confirmed EICMA's ability to interpret new trends in urban mobility. The 2025 edition spoke the language of emotions with its slogan “That's Amore,” a hymn to the passion that unites manufacturers, riders, and the public. From the Tattoo Station, where more than 80,000 temporary tattoos were applied, to the central MotoLive stage, to the experiential content spread throughout the pavilions, passing through the Adventuring Area and the area dedicated to Start-ups and safety with the Police, the theme of belonging and love for two wheels permeated every space of the event. The Gaming Area also confirmed its popularity, attracting thousands of young and not-sto-young alike to play on the simulators. Covering an impressive area of over 300 square meters, the largest ever created, visitors were able to enjoy immersive riding experiences thanks to eight state-of-the-art simulators with real motorcycles. The challenges at the Misano World Circuit Marco Simoncelli provided adrenaline and entertain- ment, enriched by the presence of VIPs, influencers, and international riders. Finally, the extraordinary mobility plan implement- ed by EICMA with ATM, the Municipality of Milan, and Trenord was very well received. Thanks to the intelligent participation of the public and their behavior, more than MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW 160