MOTOR Trader 2026

Jacopo Cerutti’s Africa Eco Race victory. The event also showcased 60 of the world’s most stunning custom motorcycles , the Yamaha Girl Full Power riding school for women , and strong interest in adventure tourism talks , featuring moto-travelers and organized trips for motorcyclists. Outdoor exhibitions captivated and engaged every type of audience, alongside numerous competitions. One of the standout novelties was the Elegance Competition , organized by the Vespa Club d’Italia . Recognition from Authorities and Institutions The event also drew attention from key government figures and institutions . Among them were Tourism Minister Daniela Santanchè , Minister for Disabilities Alessandra Locatelli , and Matteo Zoppas , President of the ICE Agency. At the opening ceremony, Minister Santanchè described Motor Bike Expo as a “rock fair where you can feel energy and passion.” For Matteo Zoppas , MBE is an exhibition that “continues to grow every year and is securing its place as a leader in the B2C sector.” Motor Bike Expo: A Global Benchmark for the Industry Federico Bricolo , President of Veronafiere, highlighted the collaborative effort behind this success: “Motor Bike Expo 2025 is the result of excellent teamwork, passionately driven by organizers Francesco Agnoletto and Paola Somma, in synergy with the Veronafiere team. This success confirms MBE as an international benchmark for the motorcycling world—capable of identifying market trends, fostering business opportunities, and providing a unique experience for both enthusiasts and professionals.” Adolfo Rebughini , General Manager of Veronafiere, reinforced the event’s international relevance: “Motor Bike Expo is firmly established as the premier global event for two-wheel enthusiasts. The 2025 edition sets new records in terms of size, attendance, and an extensive program of over 100 events, including exhibitions and world premieres. The show brings together the diverse worlds of motorcycling, united by the passion that defines our B2C exhibitions. MBE also highlights the increasing interest in motorcycling across generations, transcending gender and cultural barriers, and bringing together people of all ages who share a universal language. At the same time, the event serves as a platform for promoting road safety, fostering a culture of responsibility and awareness through educational initiatives.” 23/25 JANUARY 2026 VERONA - ITALY MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW 143