GARDEN Trader 2026

terised by economic restraint, spoga+gafa underlined the key role it plays as an international industry meeting point," stated Oliver Frese, Chief Operating Officer of Koelnmesse. "This success not only underpins the international relevance of the event, but also stands for a visible transformation that we will consistently shape with spoga+gafa over the coming years. Progress is not possible without change," said Frese summing it up in a nutshell. New concept for 2026 reinforces sustainability With a revised concept for 2026, spoga+gafa is ensuring itself a sustainable position close to the market. It is hereby reacting to the frequently expressed expecta- tions of the industry for a clearer structure, stronger target group orientation and a targeted reaction to new leisure time and consumer habits. New theme world: Own Hall for Outdoor Adventure The "Outdoor Adventure" section will enhance the established theme sections "Living", "Creation & Care" and "BBQs" with an own hall, from 2026 onwards. Here adventure, activities and outdoor lifestyle will meet product innovation and community building. The idea behind this: The outdoor section will become an experi- ential area for exercise, balance and adventure. As such TRADE SHOW REVIEW w w w . I M B 2 B . c o m 77