SPORTS Trader 2020

Peter Chu From the Publisher Reviewing the trade conflict between America and China in 2019, which brought instability to the sporting goods industry. Many international com- panies adjusted their business strategies in re- sponse to the trade war. American importers are looking for suppliers other than Chinese manufac- turers. Manufacturers have begun to relocate fac- tories. Some Taiwanese companies have also an- nounced that their products lines will be transferred to Taiwan and Vietnam in 2019. The raising of producing equipment and mar- keting development have become Taiwan's export power. According to statistics from Jan to Nov in 2019, the global export value of Taiwan's sports goods increased by more than 10%, and the ex- port value accounted for the largest fitness equip- ment industry have increased by more than 20%. For the coming up 2020, the Tokyo Olympics will be hold in July. With all those great global sports events helping, varies sports accessories will drive marketing sales growth. Recent years, consumers have more expectations for sports goods and leisure industries, such as accessories like clothing and sports shoes, and products that meet the needs of comfort, high-function and fashion are welcome by the market. Not only used in fitness training, but al- so integrated into consumers' daily outfit. Brands actively work social media, third-party sales platforms, brand spokesperson and other publicity exposures. In this issue of the company in focus, we interviewed MBJ, a Taiwan's sports compression stockings brand. MBJ uses colorful and street style in the design of knitted socks. MBJ also collaborated with new generation de- signers from local to overseas, hoping to sell brand to abroad. Let the new products brings you focusing on the Taispo Innovation Award 2020. Winning works include spinning bikes, climbing training machines, sports glass- es, etc., bringing the annual design talents and innovation of the Taiwan's sports goods industry altogether. 10