MotorSource (2020 ASIA MOTORCYCLE SHOW SPECIAL ISSUE)

one roof. Motor Bike Expo is like a cocktail, and its ingredi- ents are the sharing of passion – without excluding anybody – and the uniqueness that we all have inside us. This not only applies to different ways of riding motorcycles; this goes beyond the world of two wheels, making MBE an event which celebrates style and trends. Furthermore, there is a particular approach – even in their exhibition setup – taken by top industry brands and high-quality artisans; this is what creates the right mix which makes the MBE experience different to any other event in the world. The secret is the way in which the fair is targeted, moving the focus and attention from the motorcycles to the motorcyclists themselves. Motor Bike Expo 2020 crossed the finish line with pavilions teeming with visitors and the outdoor areas still buzzing from the spectacles and thrills offered over the last four days. Despite the Saturday morning rain, the event has re-confirmed its record attendance from 2019, a result which owes itself to the formula curated for enthusiasts: production models, the Custom universe, the world of racing, two-wheel touring, motorcycle riding schools, meetings between students and companies, and open-air shows all offered in perfect proportions. Be sure not to miss out on the next edition, MBE 2021, to take place in January 21-24, 2021 in Verona, Italy! TRADE SHOW REVIEW MOTOR SOURCE www.IMB2B.com 161