SPORTS Trader (AUTUMN 2019)

by Infotrade COMPANY IN FOCUS www.IMB2B.com Circle Fitness™ Durable, Safe, User-Friendly and Fun! Company Info: P & F Brother Ind., Corp. No. 12, 6th Rd., Industrial Park Taichung 40755, Taiwan +886-4-2359-1000 +886-4-3505-5801 info@circle-fitness.com www.circlefitness.com Address: Phone: FAX: E-mail: URL: t isn’t an easy job to have more than 20 million of rev- enue in the first year of operation, however, P&F Brother Ind. Corp. had accomplished it more than 40 years ago and the revenue has since been growing. Lo- cated in Taichung Industrial Park, the sales manager Timothy Hsieh said, “We started from power tools at first, and in 2006, we began to join the fitness industry, and now it’s become very stable. There are 195 staff in the power tools dept., and 70 in the fitness dept. at the mo- ment.” Its brand “Circle Fitness” stands the meaning of family, harmony and reunion, the products are divided into four categories as treadmills, elliptical trainers, exer- cise bikes and recumbent exercise bikes and two types as commercial use or light commercial use. The product manager Albert Lin “We put ourselves in the users’ shoes when designing the products and we aim Circle Fitness to be a dynamic fitness brand. For example, when devel- oping our product, Elliptical E8, we took elder users into consideration, to get on/ off the trainer without a sweat and made the trainer easily operated, so there’s less chance of causing muscle soreness when using it.” Also in making the E8 closely resembling a hiking movement we went out of our ways and develop many prototypes until we make sure the motion was unique and comfort- able. We added our own patented resistance level Shift Lever on the handlebar so the users are not just easily immersed in their workouts they can also have fun in the process!" The best-seller of Circle Fitness is Treadmill M7, it’s in-between heavy and light commercial use. Now it has high durability after ten years of increment. The safety is higher with lowered surface and wider side frame. The quick shift for speeds, aluminum side rails, good cush- ioning and intuitive user console make it more convenient for users. P&F Brother Ind. Corp. target to open its brand mar- ket with best quality and mid end price. They put “never broken” as the concept of their products, so the users may use it to the upmost within the warranty period. The brand has gained recognition by participating in expos, sales marketing, fitness events, training sessions etc. Cir- cle Fitness products have been sold to 46 countries around the world, and it’s successfully entered the mar- kets in the United States, Europe, Central/ South Ameri- ca, Asia, Middle East and so on. I R8 E7 M7 M8 B8 15