SPORTS Trader (AUTUMN 2019)

I SPO Munich, the world’s largest trade fair for sporting goods, ended today with a successful attendance total of about 80,000 visitors. Even though the winter weather made it difficult for some visitors to attend the fair, it also brightened spirits in the 18 halls of Messe München. In addition to innova- tions in the areas of winter sports, outdoor and fitness, the industry learned how to remain attractive to consumers of the future. The issues of sustainabili- ty, digitalization and, for the first time, eSports played a major role here. Klaus Dittrich, Chairman and CEO of Messe München, says: “ISPO Munich showed there is a deep, untapped pool of potential for the brands and retailers of the sporting goods industry. This can fuel growth and, above all, energize the industry. We also successfully introduced the area of eSports this year.” Talks and ISPO Munich Points The Industry Toward The Future • About 80,000 visitors from 120 countries • Sustainability and digitalization are the talk of the trade fair • ISPO Munich Sports Week excites consumers by Press Center Pictures/Joy Wang TRADE SHOW REVIEW www.IMB2B.com 126