SPORTS Trader (AUTUMN 2018)

both exhibitors and visitors. Over three days, exhibitors will be able to market their products and services to over 100,000 visitors, run various competitions and fitness activities, deliver and attend product demos, inspirational talks, and workshops, and network with more than 300 expected exhibitors from the sports, fitness, and wellness industries. In addition to encourag- ing healthy and active lifestyles, the Exhibition Organizers are using the event as a platform to promote disabled sports by incorporat- ing local and international Federations for Special Olympics and Paralympics and hosting sports retailers and suppliers of fitness equipment for people with disabilities. As this is Egypt's first international exhibition, SPORTIF is expected to play a pivotal role in connecting international players with Egypt's fitness markets. Egypt has increasingly caught the global fitness market's attention due to Egypt leading the Middle East and North Africa (MENA) region with 1,680 sports facilities and 957,500 sport and fitness center members. Egypt’s market size is unparalleled in the MENA region due to the massive size of the youth population and the young generation's draw to fitness services and products. With the rapid growth of fitness facilities, wellness centers and products, sports clubs, academics, and service provid- ers, SPORTIF offers an unmatched business opportunity for companies to access Egypt's sports, fitness, and wellness markets. Attendance at SPORTIF is expected to exceed 300 exhibitors and 100,000 visitors. There will be free admission to the general public in an effort to attract visitors such as corporate decision-makers, entrepre- neurs and investors, amateur, and professional athletes, sports fans, fitness, and wellness enthusiasts, as well as families and children. Get ready for high-level networking opportunities, action-packed competitions, inspiring talks, and cutting-edge products demos. SPORTIF is a promising opportunity for those interested in tapping into Egypt's booming sports, fitness, and wellness markets. For more information visit: www.sportif.me, or send us on email on: info@sportif.me TRADE SHOW PREVIEW www.IMB2B.com 29