SPORTS Trader (AUTUMN 2018)

FIBO CHINA Revolutionary Upgrade ! Get Free Pass Ticket Now! F IBO, the world’s biggest trade show for fitness, wellness and health, has been successfully held for 33 years since 1985. In 2018, FIBO Cologne attracts 1,133 exhibitors and 140,000 spectators around the world, this makes FIBO becomes the well-deserved world leading fitness exhibition. After entering China in 2014, this is the fifth year for FIBO CHINA promoting the cut edge fitness trends to Chinese people and operators. This summer FIBO CHINA is set to unveil at the National Exhibition and Convention Center (Shanghai) August 16-18. International high-level and leading fair is strongly upgraded after moving into new site As the high-level fitness trade show in the world, FIBO always upholds the international leading manage- ment philosophy, professional and standardized opera- tion standard, as well as offering exhibitors and on-the-spot spectators with fantastic exhibition services and comfortable exhibition environment. Thus FIBO continuously receive recognition and praise from exhibitor and audience all over the world. FIBO CHINA, as brand exhibition of FIBO in China, inherits DNA of the Germany-based FIBO Global and takes advantage of international competitive resources. Each year it brings numerus world avant-garde brand exhibits and up-to-the-minute industry tendency to China market. After four years running in China, FIBO CHINA did a five-fold increase in exhibition space and spectator number. Moreover, FIBO CHINA also made continuous achievements and breakthroughs, received support and recognition from the industry as well as general public. As the wind vane in China fitness industry, FIBO CHINA attracted more than 300 domestic and overseas famous fitness brands in 2017, of which, international brands accounted for 63% of the total exhibitors, and 21% of the international brands made their debut in Chinese market. In 2018, FIBO CHINA will officially settle in the National Exhibition and Convention Center (Shang- hai), regarded as the largest exhibition hall in Asia. The trade show will bring China fitness industry more opportunities, boost the development in a healthy way, disseminate trendsetting and healthy lifestyle, improve the citizens’ health level. With total exhibition and convention space of 40,000 square meters, FIBO CHINA 2018 will bring together more than 350 well-renowned fitness brands from local and abroad. Meanwhile, nearly 10 large-scale industry summit forums and 100-odd wonderful site events is now on board. It is estimated that more than 25,000 fitness club senior executives, middle-level managers, profes- by Press Center TRADE SHOW PREVIEW www.IMB2B.com 22