OUTDOOR Trader (2018/2019)

Peter Chu From the Publisher The blue revolution, the new trend of urban diving Taiwan is a mountainous island. Therefore, mountain climbing activities were the most common outdoor sports in previous years. The functions and specifications of mountaineering goods start chang- ing: Through the complex camping products to personal climbing tool, people pay more attention to multifunctional products. Products with multi-function- ality are more popular with consumers. Among outdoor sports brands, environmental protection and comfort are the main point to be concerned, such as the Parley series introduced by Adidas, which uses recycled plastic waste from the sea to make textiles and outdoor equipment. Consumers nowadays prefer lighter products. Backpackers can bring more equipment which not only makes camping more convenient and comfortable, but also creates pleasant atmosphere for the holidays. In recent years, the island tourism has gradually rising, owing to people who in love with diving activities. PADI, the world's largest diving training organization, points out that since 2014, the market for diving services has grown by 15% per year, and the Chinese market has increased even rapidly by 36.5% per year. Taiwan, which is surrounded by sea, is geographically advantageous for the development of the diving industry. Looking into the market for urban citizens, the diving compa- ny integrate the diving industry with the concept of urban tourism. Therefore, the first diving hotel in Taichung, Taiwan - Divecube was born. The public can spend their leisure time getting a glimpse of diving sports during busy life. There is no longer limitation by their place of residence but new vigor and vitality into the leisure industry. 2018/2019 8