GARDEN Trader (AUTUMN 2018)

COMPANIES IN FOCUS By/ Infotrade w w w . I M B 2 B . c o m Chung Cheng Scissors Co., Ltd. Address: No. 159, Sec. 3, Chung Shan Rd., Chunghwa 50075, Taiwan Phone: 886-4-7223224 FAX: 886-4-7249898 E-mail: chuche@ms16.hinet.net URL: www.chungcheng.com.tw Company Info: Focus on Its Industry, the Brand Management to the Road of Global Market F ounded in 1958, Chung Cheng Scissors Co., Ltd started out as a foundry scissors and then focused on the development of gardening tools. Currently, it has more than 50 employees and is one of the most experienced manufacturers in Taiwan's gardening tools industry. Their main products include Pruning Shears, garden shears, flower shears, loppers, long reach pruners, and long-armed grass shears and multi-function shears etc... Considering the competition in the pruning tool manufacturing industry, Chongcheng has invested a huge amount of money and resources at early stage, in order to develop more precision and high-quality products. They import semi-automatic machinery from Japan, the carbon steel stamping and grinding technolo- gy could replace labors and improve quality and output. Chongcheng is the pioneer of Taiwan’s garden-related industry. For decades, Chongcheng has continued to develop products which are more suitable for the market. Take the pruning shears as an example: They designed a segmented press force function, and combine with the principle of the lever in the blade structure, able for user to hold easily even if grip strength is not big enough. It can segment the branches with different thickness. Even in countries such as Germany and the United States, the trees with high density and hardness can be trimmed in a segmented way. In addition, for different national markets, Chongcheng design products of different sizes and grip strengths - Japanese scissors are suitable for Asian hand-operated operation in size. And for European and American countries, they adjust other sizes to meet market demands. In the early days of its establishment, Chongcheng recognized the importance of long-term operation of the brand and decided to establish its own brand and register its trademark. Chongcheng, which attaches great importance to brand management, uses "TIGER" and a tiger image as the brand recognition. Within ten years, it has put its own trademarks on product appear- ance or packaging printing to enhance brand aware- ness, and is also prove the confident in the excellent quality of its own products. After developing Southeast Asian market, Chongc- heng began to actively explore the Japanese market in the 1990s. In order to develop products that are suitable for consumers, they invest times into the brand appear- ance, completion and quality, which help them entered the global channel successfully. In recent years, with unique patents and high-quality technology, Chongc- heng has cooperated with famous European and American manufacturers from OEM "Focus on the its industry" is the belief that Chongc- heng has always been insists to since its establishment. The export region has started from the early Southeast Asia, and then expands to the United States, Japan, Europe, Italy and Russia, across the countries all of the world. With 60 years of professional experience, Chongc- heng continues to pursue progress and excellence in the ever-changing industry market, and always insist to providing customers with the best products and services. 19