Asia Bike Trade Show 2018
2018-06-28 ~ 2018-07-01
Posted on: 2017-12-20  Hits: 187   Status: Status

  • City: Nanjin
  • Address: No.199 Yan Shan Road, Nanjing, Jiangsu,China
  • Hall: Nanjing International Expo Centre
  • Organizer: Nanjing Ningfei Int'l Exhibition Co., Ltd

General Information
 Final Report: Asia Bike Trade Show & Demo Days 2017 -- Leading the Future Trends


The 7th edition of Asia Bike Trade Show in Nanjing, China rounded off on September 16, 2017. A total of 201 brands (2016: 321) displayed their latest innovations in bicycles, parts and accessories on a fairground of about 30,000 sqm in the Nanjing International Expo Center. In the three-day exhibition, 5909 trade visitors (2016: 6729) and another 1924 end consumers (2016: 1901) attended the show, and 228 (2016: 235) media representatives reported from the show. "Asia Bike, as a leading trade show and platform, shows the current development and trends in the future. The decrease in the scale of Asia Bike this year is a direct reflect of the tough market of the bike industry in China when the market slowed down its growing speed in the last two years after the rapid development of a two-digit growth rate. However, we are happy to see that exhibitors show positive attitudes toward the future development and have already reacted to the market change with their innovations and ideas", said Richard Li, Project Director of Asia Bike. "It's the first time that I come to Asia Bike in China. I feel very good when I walk in the hall. The show, the total building, the testing area, etc. is very well organized. In the future, we will further strengthen the close relationship between Asia Bike and EUROBIKE, which helps with the contacts between the Chinese and European markets", said Dirk Heidrich, Show Director of Eurobike.


As the leading trade show in the bike industry in China, Asia Bike provides an effective platform for branding and is featured by the bike premieres, innovations, and also conference releases. "I attend Asia Bike with the 2018 collections and even 2019 planning for presentation and promotion here", said Zhao Ke, General Manager of ZGL. "The quantity and quality of trade visitors Asia Bike brings to us is beyond our expectations. Instead of simply looking around, visitors have in-depth conversations with us and we also get orders", said Li Zhenkun, Sales Director of Goldenwheel, and he continued, "In the tough market, I think it is right a new start for us to dig the market by collecting the advantages of different brands and deliver them to the distributors and then to the end consumers. The difficulty of the market is temporary. I have faith in the potential and future development of the sports bicycle market in China".


The new program "Luxury Two-Wheel Village" gained much attention, where international top handmade bicycles of limited editions and classic motorbikes were displayed. "This village shows the best products of different sub-sections of the bike industry, which just matches the position of Asia Bike, the most professional and top trade show in China", said Zhao Xiangyu, General Manager of Aita Cycle.


Asia Bike once again sets new trends for the industry. In terms of bike products, the bikes for children and pedelecs both gained extensive attention from brands and visitors during the show. Children cycling is one of the most popular activity at Asia Bike 2017, showing another optimistic signal to the market. A series of cycling events especially for children encouraged a great number of parents and children to participate, including the Asia Bike Safe Cycling for Children, Puky Children Cycling Camp, Upland Park for Children, Puky JoyRide Fiesta, and the Powerkids Cycling. According to general statistics, nearly 1000 children attended the different cycling events during the three-day Asia Bike. The active participation of children arouse brands' great interest. The other trend is the pedelecs, which are shown in the Pedelecs Village and also in different exhibitors' stands. "The concept of Pedelecs refers to not only the products, but also represents a new type of way out. In the recent several years, the development of pedelecs in Europe is very fast, with a growth rate of about 40% in 2016. As China has a very huge population and the tendency of e-power assistance is gradually clear, we have the faith in the great potential of pedelecs in China." Chen Dingwu, CEO of Extraenergy. In the next 3 to 5 years when the regulations on the use of e-power is complete, the market of pedelecs is very promising.


High involvement in bike testing is a typical part of Asia Bike. Since last year, the demo area has been extended from one pre-show test day to three days along with Asia Bike to make the show more interactive and provide more chance for communications between brands and visitors, greatly recognized by exhibitors. Even more interactive events were held in the Demo Area of Asia Bike 2017, such as the Cyclo-cross and Pump PK. "Asia Bike provides brands with the opportunity to do business. For us, the testing part of Asia Bike is more attractive. I hope Asia Bike will enlarge the Demo Days and develop into a carnival in the future", said Tang Lingfeng, Marketing Director of Specialized Shanghai.


"Besides the presentation of products, the conferences and seminars are also highlights of Asia Bike, such as the Asia Bike Academy, through which brands can explain the technology, transfer their knowledge and express ideas", commented Zang Peng, Sales Vice President of XDS.


The Visitor Survey shows that 94.53% ranked the significance of Asia Bike as (very) important and 93.06% showed their interest in the next show.


The 8th Asia Bike Trade Show will take place in Nanjing China from June 28 to July 1 (Thursday to Sunday), 2018, along with the 13th Asia Outdoor Trade Show. For more information, please visit the Asia Bike website at

Contact Details:
Contact Person: Janice
Tel: 0086-25-66925593

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