SPORTEC

Japan‘s unique sports culture, technological innovation, and allure of international events attract attention from overseas.

1. Hosting Major International Sports Events

Japan has been attracting attention as a host country for international sports events. In the 2020s, the Tokyo Olympics and Paralympics were held in 2021, and the FIBA Basketball World Cup took place in 2023. Additionally, the World Para Athletics Championships are scheduled for 2024, and the 20th Asian Games Aichi-Nagoya will be held in 2026. These events bring together athletes and spectators from around the world, shining a spotlight on Japan’s sports facilities, infrastructure, and hospitality.

2. Technological Innovation

Japan is known for its advancements in sports technology, including wearable devices, data analytics, and training methodologies. The integration of technology into sports training and performance enhancement attracts international professionals and enthusiasts looking for cutting-edge solutions.

3. Market Potential

The Japanese sports market represents a significant economic opportunity. International companies and investors are interested in tapping into Japan’s sports industry to promote products, services, and technologies, and to engage with a sizable consumer base.

These factors combine to generate interest and attention from overseas individuals towards Japan's sports industry.