European Outdoor Friedrichshafen
2018-06-17 ~ 2018-06-20
Posted on: 2017-07-19  Hits: 190   Status: Status

  • City: Friedrichshafen
  • Address: Neue Messe 1 88046, Friedrichshafen, Germany
  • Hall: Messe Friedrichshafen
  • Organizer: Messe Friedrichshafen
  • Official Website:

General Information

Summer in the outdoor city: international outdoor industry sets solid, new trends in Friedrichshafen

Final Report

24th OutDoor ends with 21 412 trade visitors - New dates and new themes prove popular - 1,019 media representatives strengthen networking platform

Friedrichshafen - More exhibitors, more themes, and more than 21,000 trade visitors from 90 countries again. The outdoor trend continues. "The Outdoor is an important marketplace and compass for the global outdoor industry, the 24th edition of the show ///confirm/i/i/ied its role as Europe’s leading trade show, with plentiful sunshine and a unique atmosphere,” concluded Klaus Wellmann, CEO Messe Friedrichshafen, at the end of the four-day industry showcase on Wednesday. The new show dates in June - one month earlier - met with widespread approval and provide an optimal basis for the coming business year.

The show’s partner, the European Outdoor Group (EOG) industry association, also drew a positive conclusion. General Secretary, Mark Held said, "Once again, OutDoor was a very good show and delivered a lot of great content for our industry. The earlier date has proved to be a successful move, with a healthy number of visitors through the doors. OutDoor was very well organised and run by our excellent partner Messe Friedrichshafen, and we really liked the creative addition of new events and attractions during the show, which are adding to the value of a trade fair in a fast-changing world. Exhibitors and visitors also benefited from some modernisations to the Messe made since the last show, such as the optimized air cooling system, and these proved to be very welcome.”

At the end of the show, Stefan Reisinger, Head of OutDoor, commented with satisfaction, "The earlier dates and schedule days have made the OutDoor show even more relevant. The opening day on Sunday started somewhat slower as it coincided with Germany’s Pentecost/ Whitsun holidays and the long bank-holiday weekend. However, the new schedule was vindicated with visitor attendance distributed differently over the days compared to previous years. The following days saw stronger attendance. This demonstrates the importance of the outdoor summit at Lake Constance. We are looking forward to the 25th anniversary edition of the show next year, which also benefits from more favourable calendar dates.” This year’s OutDoor saw 965 exhibitors and 21 412 trade visitors (2016: 21,507) from 90 countries.
 In addition, the large number of highlights in this year’s programme: widely-respective innovative designs honoured by the OutDoor Industry Award, well-attended OutDoor Conferences with top international speakers, training events such as the trainee tours and walk&meet tours for bloggers, the Lake Constance microadventure experience provided a wide range of opportunities for visitors to acquaint themselves with upcoming industry trends.
On the media front, Europe’s pre-eminent trade show at Lake Constance also reached a wide audience. 1,019 accredited media representatives from 30 countries, including more than 160 bloggers, reported from Friedrichshafen on all channels.
Next year, the 25th anniversary edition of the show will take place from 17 to 20 June 2018. For more information visit:

Contact Details:
Contact Person: Messe Friedrichshafen
Address: MESSE FRIEDRICHSHAFEN Neue Messe 1 88046 Friedrichshafen Germany
Tel: 49-7541-708-0
Fax: 49-7541-708-110

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