For the first nine months of 2011, the total export value of Taiwan export value of Taiwan sporting goods reached TWD 25,116,677,000 according to export statistics. With a small drop by 4% compared to the same period in the previous year. Among all the listed sporting goods categories, articles and equipment for general physical exercise, gymnastics or athletic remains taking the top ranking as in 2010 with an impressive export value of TWD 12,636,948,000; slightly grow compared with the value in 2010(TWD 12,587,263,000). Other golf equipment took the second place with the value of TWD 3,554,807,000, decreasing by 11% compared to the same period in last year. The third category is sunglasses with the value of TWD 1,989,701,000.
Despite the fact that overall market decreased slightly compared to the same period in last year, some categories still obtained significant growth. Those are men's or boys' swimwear of other textile materials, ski suits of other textile materials, sailboards, golf clubs, complete, volleyballs, and fish-hooks whether or not smelled. The values of above-mentioned categories grew by 95% and more. Among them, ski suits, of other textile materials stood at TWD 5,045,000, enjoyed the highest growth rate 3379%.
Export value of ski suits of man-made fibers, other camping goods, of other textile materials, tables for table-tennis, table-tennis bats (paddles), and table-tennis balls do not look very well in this year since they met with a decline by over 40%.
Generally, the export performance for Taiwan sporting goods in 2011 does not face severe drops. However, US and the European markets are predicted to meet with greater depression than in this year, while emerging countries such as Brazilian market is expected to be more optimistic compared to US and the European markets. Companies in Taiwan need to take necessary precaution; in order to be outstanding on global market continuously, Taiwan sporting goods industry ought to endeavor to develop innovative products. In addition to product innovation, extra attention needs to be paid to international market trends to enable Taiwan industry keeping path with the whole world.
