OUTDOOR Trader (2018/2019)

Bike Europe Think Global, Act Local! Contact our sales representatives for all advertising propositions: Trade Journal for theBicycle,E-Bike&ScooterMarket www.bike-eu.com Stay on top of the news and sign up forBike Europe’s free e-mail news- letter T AIPEI,Taiwan – The big factor that’s expected to boost road bike sales – the use of disc brakes in professional road racing – is close to introduction throughUCI approval. Thiswas an- nounced at the2015 Taipei Cycle Show. Here itwas said, “Very soonwe can expect a decision by theUCI onwhen disc brakes can be used inUCI races. Next to the introduction timing details will also be announced on standards withwhich the disc brakeswill need to comply.” UCIApprovedDiscBrakes ‘Close to Introduction’ Volume 19, nr. 4 April 2015 P ARIS,France –As in other leading EUmarkets,bike sales in France surged in volume and turnover last year. E-bike sales increased sharply by37% to77,500 units.Growth in overall bicy- cle sales of7% to2,977,600 units is re- ported for2014 to a total value of €918.8million. The average retail price rose by8.5% to€307.P&A saleswere up6% to€697.3million compared to 2013.A completeMarketReport Francewill be inBike Europe’sMay edition. French E-BikeMarket Fol- lowsUpwardTrend as2014 Sales Shows Sharp Increase Accell Sets Standard for Euro Zone Price Increase Gazelle(partofthePonBicycleBusinessGroup) reports that,asaresultoftherisingcostsofcom- ponents, thecompanyhas tochange therecom- mendedretailpriceofbicyclesandcomponents in itscurrentrangeasofApril10,2015.Only the priceofe-bikebatterieswillremain thesame. eprice adjustmentsdidnot come as a sur- prise as itwas amuch-discussed topic at the TaipeiCycleShow. equestionwasnot if,but howmuchprices formodelyear2015bikesand bike productswould increase. In lateMarch AccellGroupwas the rst toraise itsprices. It is expected that like Accell andGazelle,more Europeanbrands and distributorswill follow soonorhavealready increased theirprices. AMSTERDAM, theNetherlands – AccellNetherland’s announcement lateMarch to increase the price of bicycles by5%was soon followed by the next big player on theDutch market –Gazelle. “T hecomponent’spurchasepriceshave increased substantially, due to the strong depreciation of the euro against theUSdollar,” saidGazelle in astatement lastAprilontherisingrecommend- ed retail prices. e increaseswill dier per model,butonaverage it results ina5% rise. ChinaTo Undergo QualityTransformation Emerging high-end industry and e-bikemarket in China announced in thecurrent5-yearplan, thegov- ernment does not onlywant to upgrade the vehiclequality. It is alsoCBA’s task to remove themillions of lead-acid battery equipped scooter style electric twowheelers from the streets inChina and replace them by bicycle stylevehiclesutilising lithiumbatteries. Asa resultof thisdecision themarket shareof lithiumbatteries isexpected to reachone third of the total sales, or 10million units by 2019. Today some 3,000 companies oer lithium batterypacks for two-wheelers,whichareoften of low quality, as only the price counts. e TIANJIN,China -Theelectric two- wheelermarket inChina ischanging rapidly following thegovernment’san- nouncement togrow theexport value ofe-bikes toUS$1,000 in thenext revolution in thedomesticmarket. participate in this transformationprocess. eCBA is apowerful organisation inChina witha triple function:on theonehand theas- sociation represents thebicycle industry’s in- terests andon the otherhand it is part of the government to controlanddirect the industry according togovernmentpolicies.At the same time theCBA is thenational organization for standardisation. According to theCBA theparticipation of the globalbicycle industrywillplay an important part in theconversionofChina’sdomestic low- end e-bikemarket into a qualitymarket. As SunRace-SA CEO Alan Su on delivery troubles of internal gear hubs INTERVIEW P.7 CHINA:NEW E-BIKEMARKET? P.17 MARKETREPORTGERMANY P.6 2015TAIPEICYCLE SIGNALSPOSITIVEMARKETMOMENTUM P.8 Drastically ChangingBike Industry Landscape Chinesegovernmentwants toconcentrate the productionofhigherquality, reliable,and safe batteriesat vemainmanufacturersonly,with- in fouryears. Inorder toprotect the domesticmarket from safety issues,whichhave alreadyharmed the electric two-wheelers’ image, theCBA joined theBatterySafetyorganization (www.BATSO. org) in October 2014 and is now using the BATSOTestmanual and certicationprocess governedbyTÜVRheinland. Moreonpage17. B othdevelopmentshold serious implica- tions for thecountry’se-bike industry. e China Bicycle Association (CBA) calls upon the internationalbicycle industry to 001-001_BIK04_CVR_1_1.indd 1 17-04-15 11:14 Contact your global account manager Lucas van ‘t Hof +31 (0)6 537 096 87 lucasvanthof@vakmedianet.nl International representation South Asia KapshanSolutions Mr. Kapil Suri kapshan@hotmail.com International representation China/Taiwan Infotrade Media Co., Ltd. Mr. Peter Chu service@trade-eye.com International representation DACH countries InMotionMar.com Mr. Uwe Weissflog uweissflog@inmotionmar.com 56