OUTDOOR Trader (2018/2019)

Interbike Marketweek 2018: New Format, Days, Times The Interbike Marketweek 2018 experience will begin with a consumer festival on Friday, September 14th, at the Northstar California Resort, located near Lake Tahoe in the Sierra Nevada mountain range. Northstar is home to Northern California’s largest bike park with countless downhill runs, cross country trails and is accessible by gondola and chair lifts, offering an epic experience for consumers to test products from the most innovative brands in the bicycle industry. The area also boasts some of the most inspiring road rides in the world and has played host to a number of major events including the Tour of California. Racing, music, craft beer and more are planned for the two-day festival. The consumer demo will continue Sunday, September 16th through mid-day, but will transition to OutDoor Demo that afternoon and will be open to the trade starting at 1 pm. The industry-only OutDoor Demo will continue Monday, September 17th and will run from 8 am to 6 pm with free gondola access to all attendees. Following the demo experience, the Interbike International Trade Show will take place from Tuesday, September 18th through Thursday September 20th at the Reno-Sparks Convention Center (RSCC) just south of downtown Reno. The new Tuesday through Thursday format will allow retailers and exhibitors to travel home in time for the weekend. Expo hours on Tuesday and Wednesday will be 10 am-6 pm, with Thursday being 10 am-4 pm. The new hours will allow attendees to take part in educational content before the show opens, lessening conflict with valuable time on the show floor. Interbike will be making significant additional investments in education both in morning sessions and on the trade show floor itself. All meeting room space is adjacent to the main halls which will make participation even easier. Interbike will continue to grow and expand its retail educational content with focus on key speakers and presenters before the show opens each day at 10 am. Interbike will work to bring IBD Summit-level content to the show in Reno-Tahoe, continuing its track record of bringing high-level speakers to its events. Another new addition to this year’s Interbike will be the new SOURCE area. SOURCE at Interbike will be a dedicated exhibit and meeting area and to help facilitate OEM and sourcing conversations between component and accessory manufacturers with product managers and distributors. Manufacturers and suppliers that are specifically focused on securing OEM spec or international distribu- tion will be featured in the new hall. Those companies with current North American retail distribution will still be permitted to exhibit in the main halls. A dedicated sourcing directory will be created that highlights those manufacturing companies, their products and their capabilities. Limited private meeting room space will also be available for those companies wanting to show new products not quite ready to be seen by media and the public. Visit www.interbike.com for more information. TRADE SHOW PREVIEW 27