OUTDOOR Trader (2018/2019)

visitors. The 25th OutDoor covers everything from apparel and footwear to backpacks, sleeping bags, tents and camping and climbing equipment. Service providers for all retail and trade areas will also be present. OutDoor 2018 covers the entire showgrounds with all twelve halls and an exhibition area of 85,000 m². With the new Retail First Initiative, Messe Fried- richshafen is focussing more strongly on retailers. Retailers and wholesalers in the outdoor and sport sectors will benefit from the new range of services, as the target group “OutDoor Retail First trade visitors”. In addition to free entry to the show, retailers also enjoy priority booking for the nearby Eriba City accommoda- tion. For the jubilee edition of the trade fair, the four OutDoor Plus areas get a striking new look: Lifestyle Collection, HangOut, Water Sports and Running. Launched initially in 2017, they have been very well-re- ceived. OutDoor project manager Dirk Heidrich put it like this, “These Plus themes allow us to dive deeper into these segments and offer trade visitors additional benefits and added value beyond the core outdoor segment.” Jubilee edition – OutDoor for all Everyone is welcome at the trade show’s jubilee edition. OutDoor 2018 is more than just a platform for the international outdoor industry. Top athletes and outdoor sports enthusiasts will also be making their way to the trade fair at Lake Constance. With the German Boulder- ing Championships (restricted access to separate competition arena in Hall B5), a microadventure event in the Lake Constance area and the Midsummer Festival on the lakeshore at Friedrichshafen from 16 - 17 June, all outdoor fans will be able experience the outdoor atmo- sphere. Widely respected seal of quality – OutDoor Industry Award 2018 The outdoor industry’s most important award sees its 13th edition. Outdoor equipment manufacturers can register their latest innovations for the OutDoor Industry Award until 7 May 2018. The winning products are announced at the grand award ceremony on the first night of the show and placed on prominent display in the Messe Friedrichshafen Foyer East. Young companies and student projects receive special support. Start-ups, whose products win an award, are offered a free Messe Friedrichshafen advertising package, reduced entry fees and the opportunity to present on the OutDoor Stage. The 25th OutDoor jubilee edition show takes place from Sunday 17 to Wednesday 20 June 2018 and is open to trade visitors only (with the exception of the German Bouldering Championships on 16/17 June in Hall B5). For more information, please visit: www.outdoor-show.de and www.facebook.com/OutDoor.Show/. TRADE SHOW PREVIEW 21