Hope Union Enterprise Co., Ltd. is an integrated company comprised of design, development, production and marketing units. Over ten years ago, the company established their first factory in Southern Vietnam. Now, the company has grown into a sizeable enterprise that employs around a thousand direct and indirect employees at three production facilities. Hope Union Enterprise started out as a brand agent that introduced Japanese cat quilt products. At that time, the company used a physical store and direct mail to market their products to Taiwan’s consumer market. Newspaper articles, magazines and media broadcasts were also successfully utilized to build brand awareness in just a few years time. Due to their adept marketing techniques, Hope Union Enterprise decided to spread their wings and develop various products in favored by Taiwan consumers. To increase market sales, the company specifically created the brand Le Baobab.

Seeing the potential of the pet economy and the rising green movement and environmental consciousness, Hope Union Enterprise has recently focused their product development on comfortable and environmentally friendly cotton pet products made from 100% pure cotton. Cotton pet packs, pet nests, pet sofas, pet beds, pet clothes and accessories are some of the products developed by the company. Both the needs of the pet and owner are carefully considered for many of their products. Pets need protection against static electricity and should be able to enjoy the feel of comfortable pure cotton. Therefore, appearance, comfort and durability are all very important. High standards are maintained for texture of the cotton material, the quality of the stitching and styling which has earned the appreciation of consumers.

Besides performing well in domestic markets, Hope Union Enterprise has been preparing to roll out their products in international markets. Since the company has participated extensively in domestic and international shows, Hope Union Enterprise understands how product preferences are affected by a country’s culture and environment. As a result, the company incorporates many different kinds of design concepts into their products. Hope Union Enterprise believes products must be steadily changed to accommodate the market they are sold in. Products are only effective if they are tailor made to customer requirements. Compared to others, Hope Union Enterprise products are made of 100％ pure cotton material, come in a wide assortment of patterns and have Japanese designs. They also feature unique and distinctive styling, durable and sturdy construction and light and colorful made-in-Taiwan buckles. Because domestic sales of this style of product have been quite good, the company expects that international buyers will also be interested in these products. 

Hope Union Enterprise is also one of the most experienced manufacturers of quilt products in Taiwan. Their products are comfortable, environmentally friendly, attractive and refined. By staying committed to high quality production processes, the company crossed over into the pet market in order to give owners and pets a fashionable, safe and comfortable choice. With regard to export markets, Hope Union Enterprise is fully confident that they are ready to offer stylish products that can meet market demands.
 

Related Company Link: Hope Union Enterprise Co., Ltd.