After successfully operating Petgd.com, Ep-Dragon founder Wu Chih-chieh, seeing the coming age of individualism, decided to create the Reptile King Pets Forum. Different from Petgd.com which focuses on more mainstream mammal and aquatic creatures, the Reptile King Pets Forum covers lizards, turtles, snakes, scorpions, spiders and centipedes. The goal is to create a professional and information-packed trading platform that can link up reptile businesses and potential customers.
Wu Chih-chieh said, “It is an indisputable fact. The era of the pet economy has arrived. Looking at advanced nations in Europe, America and Japan, it is already fashionable to keep small reptiles as pets. This trend will eventually spread to Taiwan and China. People lives are becoming busier and living spaces are getting smaller. The youth generation also likes to be unconventional and show off their individuality. All these future trends indicate that reptiles, which are inexpensive and don’t require much space, are the wave of the future.” Accurately forecasting the future trend, Reptile King Pets Forum hopes to be at the forefront of this trend by offering a people-friendly internet platform to link together reptile companies with the China and other developing markets. By letting different users exchange information on the forum and adding suitable placement marketing, trading opportunities can be greatly increased.
Having years of marketing experience, the Ep-Dragon team started out developing marketing campaigns for kennels and animal breeding sites throughout Taiwan. The marketing packages were customized based on the individual needs of businesses and fully reflected their special qualities. Assistance was also given to find and tap potential markets and customers. Equal attention was given to development of virtual and physical marketing and promotion channels including direct mail advertisement, web page design and webpage article planning and design. Over the years, the team has built up a substantial reputation in the pet industry. Incorporating these extensive marketing capabilities, Reptile King Pets Forum needed to develop along diverse lines to make the website easier for users to find. Work was done on optimization including setting up over one thousand keywords and natural ordering. The website classification method has been continually revised and updated. Clear planning has been done based on nationality, price and product attribute methods so users can quickly meet company requirements and increase the likelihood of transactions.
