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The Blossoming Soul of Taiwan

Release Date: 2009-11-26   Author: Ho Shao-ying   Translator: William Hoyle   Views: 176
Belong to GreenWorld, a trading company, Neece’s Phalaenopsis sell mainly to Europe and Japan.
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20 years ago, the beginnings of Neece lay hidden in Taiwan’s best educational institution, National Taiwan University.Benjamin Wang, the founder of Neece, was studying in the graduate school of the Horticulture Department of National Taiwan University. What he was studying was orchids.

After he left the army, Benjamin spent two years in the Taipei Gardening Company learning international trade and four years in the Integrated Agricultural Company studying management. He built up professional knowledge of quarantine procedures and the quarantine regulations of different countries. He learned how to communicate with Customs and negotiate with the Bureau of Quarantine. He even learned the details of agricultural management in a company which was producing Phalaenopsis, such as growth regulations for orchid seedlings, environment control of greenhouses, the use of fertilizer and pesticides, and marketing and production planning. This store of experience and knowledge has given Benjamin mastery of all the characteristics of the Phalaenopsis genus.

All this preparation nurtured the rich soil in which Neece began to grow.

In Bud - The Growth of Neece

Belong to GreenWorld, a trading company, Neece’s Phalaenopsis sell mainly to Europe and Japan. His operations are quite distinct from the mega-marketing of the Dutch and the cut-rate dumping of Chinese firms. The growth of Neece in recent years has reinforced our belief that this focus is correct. We need to discover new breeds, build up a supply chain, and open up markets, but most of all we need to cultivate the motivation driving the development of Phalaenopsis – the master breeders who have devoted their spirit to their craft.

Many of Taiwan’s orchid breeders have distinctive character traits. They work all their lives on breeding, not for fame or money, but just out of pure interest. The passion of the breeders makes Taiwan the kingdom of the Phalaenopsis. The profusion of the varieties startles the world with the beauty of the Phalaenopsis. Even orchids that can’t be found in their country of origin can be found in Taiwan. That is why the Phalaenopsis of Neece are unique, their beauty was inherited from the spirit of these breeders.

Blooming - The beauty of Neece orchids are imbued with life.

Orchid lovers breathe the spirit of the orchid. Some famous breeders are like precious Phalaenopsis. They are unique and elegant, but aloof. Neece visits them again and again. In every conversation, we discuss the future development of Taiwan Phalaenopsis, share what we have learned, and work gradually towards an understanding. Thus, our patient communication and sincere solicitations have moved some famous breeders to cooperate with us and maintain close partnerships with Neece. Neece has also broadened its operations to Europe, Japan, and America, so that Taiwan’s Phalaenopsis can display their charm all over the world.


Related Company Link:
Green World Horticulture Co.,Ltd.

 
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