Starting out in the automotive and motorcycle accessory business, Luntai Enterprise Co., Ltd. has grown to become a well-known OEM motorcycle manufacturer because of their in-house specialized mold shop, injection molding facilities and panel factory. In recent years, the company has made investments in the fitness field. Drawing upon their extensive professional background and technology in the motorcycle accessory field, Luntai Enterprise successfully developed cardiopulmonary - aerobic fitness equipment sold under the X-trend brand and their debut products were well received on the marketplace.
There are a number of notable fitness equipment manufacturers in Taiwan so X-Trend invested much time and effort on market demand surveys and product positioning to ensure the brand possessed its own distinctive style. Noticing that the housing on most fitness equipment is dark-gray or other dark colors, the company decided after some experimentation to use white, a tasteful and stylish color, for its products. X-Trend Marketing Director Jack Hsu said that texture becomes an important factor when using bright and white color housing. Utilizing the housing technology and material formulas developed by Luntai Enterprise over the years, the UV resistant material used by X-Trend holds up to outdoor elements such as wind, sunlight and rain and will not become discolored or deformed over time. When this technology was applied to indoor fitness equipment, the unpainted material has a high quality glossy texture. The material is high tensile and impact resistant so the paint will not chip after impacts. This all-white product line has a fresh and original look that has made it a focus of attention and interest on the marketplace.
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