Sunrise Technology Co.,Ltd., specializes in the development and the manufacture of display instruments and controllers for fitness equipment. The R&D team at the company is made up of highly experienced engineers with a special insight on industry developments that was able to quickly establish a strong reputation in the industry. Due to their wide acknowledgement from Taiwan industry and government sectors, Sunrise Technology joined a technology development research program with other famous corporations and government agencies in 2009.
Believing the monochrome or simple block backlight LCDs were dull and monotonous, Sunrise Technology developed and manufactured a multi-color FSLCD in 2009 in response to market demand. Individual segments on the display change color and the backlight changes to reflect real-life exercise status. This makes the display more lively and imaginative and effectively raises the value of the LCD. Realizing that many sporting goods customers thought that high-cost TFT display were too expensive, Sunrise Technology developed EDI-LCD display effects that improved cost competitiveness. It can also be combined with touch panel and touch key for enhanced usability and functionality.
To reduce the cost of new product programs, Sunrise Technology decided to break with traditional methods and led the industry by developing USB storage device data and program updating technology which makes program upgrading easier and more cost efficient. In fact, a patent application has already been submitted for this technology. Sunrise Technology wants to continue to employ their advantage in technical expertise to not only develop hardware but also boost software capabilities in order to develop more programs for use on exercise fitness equipment.
Sunrise Technology customers are located all around the world, but the many are in the U.S. market. By staying committed to serving their customers, Sunrise Technology hopes to set up offices in each business region in order to provide more prompt and dedicated service to individual customers. Looking back at the business performance over the years, the company has always enjoyed steady growth and optimistically forecasts that business will grow over 300% in 2010.
Sunrise Technology believes the income polarization trend will continue so they want to be able to satisfy their customers by developing and manufacturing products that are affordable by people at every income level. In addition, in order to meet the diverse requirements of customer and provide custom services to raise the product added value of their customers, Sunrise Technology will continue to stand by their business philosophy of “Sunrise Technology can provide even more than what the customer desires.”
Related Company Link: Sunrise Technology Co.,Ltd.
